Gravity Bear and SQLstream Announce Strategic Partnership

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Thu Oct 29, 2009 10:07am EDT

Partnership Will Enable New Social Game Company Gravity Bear to build responsive
Online Games Using SQLstream`s Real-Time Analytics & Monitoring Technology
EMERYVILLE, Calif.--(Business Wire)--
Gravity Bear and SQLstream today announced a partnership to bring cutting edge
real-time analytic technologies to games for social networks. Established to
create a new breed of social games, Gravity Bear is poised to create engaging,
original content for social gaming platforms. The relationship marks a
significant point of convergence for the interactive entertainment and the
enterprise software industries. 

SQLstream is the first company to provide real-time monitoring and business
intelligence using the ISO standard SQL language. Bridging the gap between
operational intelligence systems and data warehouses, SQLstream greatly reduces
the time it takes for information to flow between products and content
providers. This revolutionary system allows for real-time monitoring of virtual
ecosystems and economies, placing Gravity Bear at the forefront of an all-new
market opportunity that delivers game content to social networks faster and more
efficiently than previously possible. 

"Our strategic partnership with SQLstream will enable Gravity Bear to measure
and understand how players are interacting with our games in real-time and
respond faster than ever, delivering the online experience that players really
want from social gaming," said Phil Shenk, co-founder and CEO of Gravity Bear.
"It`s a rapidly growing market that we only see expanding further. The casual
games industry is constantly evolving and it is very exciting to be in a
position to offer players something new that we believe could change the face of
entertainment on community sites." 

"Our work with Gravity Bear is leading to an exciting new business opportunity
in the social games market," said Damian Black, President and CEO of SQLstream,
"The technologies we will be integrating with Gravity Bear`s unique game design
philosophy will help customize game content for the masses, increasing loyalty
and resulting in a new kind of relationship between the player and content
providers." 

The partnership between SQLstream and Gravity Bear arrives at a time when the
social games market is experiencing unprecedented growth. Social platforms such
as Facebook have become the birthplace of a new gaming movement with a proven
audience of tens of millions. Gravity Bear will use the latest in cutting edge
technology, such as SQLstream, to establish new entertainment products that
evolve and develop with each player's input and participation. 

Gravity Bear is currently developing an original IP built to satisfy the
company's core mission of providing new entertainment products for an all-new
era of social gaming. 

The Gravity Bear and SQLstream teams will be attending the Virtual Goods Summit,
held in San Francisco on October 29th and 30th, and are available for meetings
and interviews. Additionally, members of both teams can be scheduled for joint
press and analyst calls. 

About Gravity Bear

Gravity Bear is a new breed of social games company where dedicated game
creators share the goal of making unique social games through a steady diet of
creativity, fun and contemporary design. Gravity Bear was founded in 2008 by
co-founder and gaming industry veteran Phil Shenk to build a seasoned team of
like-minded talent devoted to making casual games as distinct as the players
themselves. Gravity Bear set up shop in sunny Emeryville, California, where they
share office space with a tribe of equally motivated hamsters. For more
information on Gravity Bear, please visit: http://gravitybear.com. Follow the
Gravity Bear Blog at http://gravitybear.com/blog/. 

About SQLstream Inc.

SQLstream is making the real-time web possible, monitoring data streams to
deliver instant alerts, analytics and answers to business decision makers. Using
the industry standard SQL language, SQLstream executes queries on the wire,
before data reaches the warehouse. Built on open source technologies, SQLstream
enhances existing business intelligence solutions while maximizing the value
received from your organization's data when really urgent analytics are
required. Co-Founded in 2005 by Julian Hyde, architect of the open source
Mondrian OLAP engine, SQLstream's investors and advisors include Bob
Frankenberg, former CEO of Novell and current Board Member at National
Semiconductor, Dick Watts, former member of Hewlett-Packard's Executive
Committee and Duane Zitzner, former HP Executive. SQLstream is headquartered in
San Francisco, California and is on the web at http://www.sqlstream.com.
SQLstream is a core contributor to the open source Eigenbase Project at
http://www.eigenbase.org

ONE PR Studio
Jeane Wong / Juan Castro, 510-893-3271
jeane@oneprstudio.com
juan@oneprstudio.com
or
SQLstream
Rick Saletta, 877-571-5775
PR@sqlstream.com



Copyright Business Wire 2009

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