China Mobile Selects mInfo as SNS Mobile Search and Ad Partner

China Mobile's 139 SNS portal partners with mInfo on exclusive search and ad
deal

SHANGHAI, Oct. 29 /PRNewswire-Asia/ -- China Mobile (NYSE:CHL) selects
mInfo Inc. (http://www.minfo.com ) as a strategic partner to deliver mobile
search and search ads for its official SNS (Social Network Service) portal
http://www.139.com .
Extending on the enormous success of the SNS phenomenon, China Mobile has
released its official Mobile SNS offering named "139.com" in May. Users for
139.com are ramping quickly and expected to reach tens of millions by the end
of this year. In 2010 user base is expected to exceed 100 million placing
139.com as the clear leader in its field. mInfo will provide search services
and ads for both the official mobile site as well as the mobile app of the 139
portal.
"mInfo is delighted to have been selected after such a rigorous evaluation
process to deliver and operate this important capability in China Mobile's SNS
offering," said Alvin Wang Graylin, mInfo, CEO. "We will work diligently to
deliver a highly intuitive and effective search experience for both China
Mobile and its vast pool of subscribers."
In winning the 139 partnership, mInfo had beaten out other notable
contenders which included both giants of the internet search space and mobile
focused search providers. mInfo has proven once again that it has the most
advanced mobile search technology with the deepest execution capabilities in
its field. mInfo has offered mobile search services in China for over four
years, and has separated itself as the clear market leader based on a recent
report from leading analyst firm Analysys International.
mInfo was also selected by China Telecom earlier this year to power its
118114 QuanNengSou (Omni-search) service. Last year, BOCOG had also called on
mInfo to deliver its official mobile search platform for the 2008 Olympics.
About 139.com
139.com is a subsidiary of China Mobile Ltd. focused on building a
reliable mobile internet home where every mobile subscriber can freely share
and communicate with each other in a trusted environment.
139.com is designed to optimize the user experience of the SNS community
while accessing it through a wireless phone. It certainly provides basic SNS
function like personal space, photo sharing, joining groups and developing
relationships, as well as mobile-only functions that are not available through
standard internet SNS sites which utilize the unique capabilities of China
Mobile's advanced wireless network. Our users will even receive special access
to freely message each other via mobile messaging (SMS/MMS), free high-
capacity network drives to store information, live mobile chat, exclusive
content and mobile contact management, etc. We will open the door to a new
world of mobile community for China's wireless generation.
About mInfo(R) Inc.
mInfo Inc. is a leading provider of mobile search services to China's 720
million wireless subscribers and the leading provider of mobile pull-
advertising solutions for branded and SME advertisers throughout China. mInfo
operates both the mInfo and Guanxi(TM) brands of search services. mInfo
delivers advanced mobile search solutions on all three major carriers in China
via SMS, WAP, Instant Messenger, and embedded clients. mInfo's mobile search
services are based on patent-pending natural language and personalization
technologies, making its services truly intuitive to use and its search
results highly relevant. mInfo was founded in early 2005 and headquartered in
Shanghai, with offices in Beijing, Guangzhou, Chengdu, and Seattle. For more
information, please visit: http://www.minfo.com .
SOURCE mInfo Inc.

mInfo Press Contact: Ken Wu: +86-21-6439-2200, or press@minfo.com