National Semiconductor CEO Brian Halla Discusses Role of Electronics in World's Initiatives to 'Go Green'

National Semiconductor CEO Brian Halla Discusses Role of Electronics in
World's Initiatives to 'Go Green'

YOKOHAMA, Japan, Oct. 29 /PRNewswire-FirstCall/ -- Brian L. Halla, chairman
and CEO of National Semiconductor Corp., today addressed the role of
electronics in creating more energy-efficient systems, optimizing renewable
energy sources and enabling smarter energy storage systems. He delivered his
comments in a keynote speech, "A World Racing to Be Green," at the Nikkei
Green Device 2009 Forum in Yokohama, Japan.

Halla highlighted innovations showing promise to help the world consume less
energy. He noted numerous technical breakthroughs, devices, systems and
processes that enable systems to be more energy efficient such as LED
lighting, which consumes far less energy than incandescent and fluorescent
lighting, as well as electric and hybrid vehicles. He discussed innovations
that help renewable energy sources, such as solar, extract more power through
"smart panels" as well as National's award-winning SolarMagic(TM) power
optimizer, which recoups lost energy in solar installations affected by
real-world conditions. He also addressed effective techniques such as active
cell balancing, which enhances energy storage in batteries, allowing them to
be more efficient and last longer on a charge.

Halla noted products and areas where Japanese companies have long been a
leader in innovation. Additionally, he underscored that companies all around
the globe are focused on energy efficiency, continuing to innovate as they
bring their unique products to market.

"It is clear that the world wants to be green, and the environment wants to be
clean," said Halla. "Leadership in this area, whether companies or countries,
is not just economic... it is about saving the planet."

About National Semiconductor
National Semiconductor is a leader in analog power management technology. Its
products include easy-to-use integrated circuits, PowerWise products that
enable more energy-efficient systems, and SolarMagic products which improve
the energy output of solar arrays. The company celebrates its 50th
anniversary this year. Headquartered in Santa Clara, Calif., National
reported sales of $1.46 billion for fiscal 2009. Additional information is
available at www.national.com.

Media Contact:
LuAnn Jenkins
National Semiconductor
(408) 721-2440
luann.jenkins@nsc.com

SOURCE National Semiconductor

LuAnn Jenkins of National Semiconductor, +1-408-721-2440,
luann.jenkins@nsc.com