Lilly Expands Disease Management Program to Reach Growing Asian-American Population

Lilly Expands Disease Management Program to Reach Growing Asian-American
Population
Health Education Answers, an interactive online program, is now available in
Mandarin

INDIANAPOLIS, Oct. 29 /PRNewswire-FirstCall/ -- To expand its patient
education outreach, Lilly is translating portions of its award-winning Health
Education Answers program, an online health and wellness tool, into Mandarin -
one of the most common languages spoken by Asian-Americans.

This will provide easy-to-access, interactive health information to
Asian-Americans - one of the fastest growing ethnic groups in the United
States, with an annual growth rate of 5.2 percent.(1) By the year 2050, the
Asian-American population is expected to increase to 37.6 million, comprising
9.3 percent of the U.S. population.(2)

Already available in Spanish and English, Health Education Answers is a
Web-based program designed to help managed care and public payer organizations
further drive the standard of patient care through educational outreach.
Patients accessing the program can progress through several health and disease
management modules, including ADHD, Bipolar Disorder, Depression, Diabetes,
Diabetes Complications, Manage Your Weight, Medication Safety, Men's Health,
Schizophrenia, Smoking & Addictions, and Women's Health. The Diabetes, Women's
Health and Smoking & Addictions modules are now available in Mandarin, and
Lilly plans to translate the remaining modules in the future.

The Health Education Answers program addresses some of the most prevalent
health conditions of Asian-Americans. According to several studies,
Asian-Americans are almost twice as likely to develop diabetes as the general
population in the United States.(3) In addition, Asian-Americans have had
greater communication difficulties with their physicians, less access to
preventative services and chronic disease care, and decreased satisfaction
with the quality of their health care.(4)

"By providing Health Education Answers in Mandarin, the program will reach a
broader Asian-American audience and offer them an interactive, easy-to-use
tool to learn about health and wellness," said Alex M. Azar II, vice
president, Lilly USA. "For nearly a decade, Lilly has funded disease
management programs to help improve patient care and reduce overall health
care costs. We're proud to continue this outreach by expanding the Health
Education Answers program to address the needs of Mandarin-speaking patients."

About Health Education Answers
Health Education Answers is based on research-supported patient education
material that adheres to national clinical guidelines. This tool educates
patients on several health areas, including proper diet and exercise, healthy
habits to teach kids, and simple steps to help individuals and families
prevent illness.

The program also includes an optional health risk assessment, which helps
patients identify and understand their individual health needs and at-risk
behaviors. Based on the results, Health Education Answers directs patients to
the most applicable education modules that provide tips for improvement.

Awards and Recognition
In 2008, Health Education Answers received Health Information Product
Certification from the National Committee for Quality Assurance (NCQA) for the
Health Risk Appraisals and Interactive Consumer Health Tools certification
options. NCQA is a private, nonprofit organization dedicated to providing
health care quality information in order to help consumers, employers and
others make more informed health care choices. Lilly was the first
pharmaceutical company in the nation to receive this NCQA program status.

In addition, Health Education Answers received the 2009 Health Care Standard
of Excellence Award from the Web Marketing Association. The annual WebAward
Competition recognizes the people and organizations responsible for developing
some of the most effective Web sites on the Internet today.

Additional Lilly Disease Management Programs
In addition to Health Education Answers, Lilly provides disease management
information to multicultural populations through a variety of outreach
efforts, including:

-- Multicultural Health Care: A Quality Improvement Guide - a free tool
and
resource library for health care organizations that wish to reduce
health disparities among the diverse communities they serve. The
collaboration between Lilly and the National Committee for Quality
Assurance walks organizations through four comprehensive steps for
implementing a quality improvement process - assessment of gaps,
development of a step-by-step plan to address needs, implementation of
initiatives and evaluation of outcomes.

-- Fearless African Americans Connected and Empowered (F.A.C.E.) Diabetes
Campaign - a grass-roots movement empowering African Americans to help
individuals, families and neighborhoods overcome key barriers to
success
in living with diabetes. The campaign implements a series of practical
and sustainable programs, which help foster behavioral and attitudinal
changes in areas critical to managing diabetes, such as nutrition and
cooking, physical activity, health and overall well-being.

Additional information about Lilly's disease management programs is available
on lillyforbetterhealth.com.

About Eli Lilly and Company
Eli Lilly and Company, a leading innovation-driven corporation, is developing
a growing portfolio of pharmaceutical products by applying the latest research
from its own worldwide laboratories and from collaborations with eminent
scientific organizations. Headquartered in Indianapolis, Ind., Lilly provides
answers - through medicines and information - for some of the world's most
urgent medical needs. Additional information about Lilly is available at
www.lilly.com.

(1) Asian-American Health Initiative, "Asian-Americans." Web site:
http://www.aahiinfo.org/english/asianAmericans.php. Accessed September 17,
2009.
(2) United States Department of Commerce - U.S. Census Bureau. "Census Bureau
Projects Doubling of Nation's Population by 2100." January 13, 2000. Press
release.
(3) Joslin Diabetes Center, "Asian-Americans and Diabetes. Web site:
http://www.joslin.org/managing_your_diabetes_4307.asp. Accessed September 15,
2009.
(4) Hughes, Dora, "Quality of Health Care for Asian-Americans," The
Commonwealth Fund 2001 Health Care Quality Survey. March 2002.

(Logo: http://www.newscom.com/cgi-bin/prnh/20031219/LLYLOGO )

SOURCE Eli Lilly and Company

Janice Chavers of Eli Lilly and Company, Office: +1-317-651-6253; Cell:
+1-317-612-4974, Chavers_janice_m@lilly.com