Explorica Launches Travel Industry's First Instant Tour Customizer

BOSTON, MA, Oct 29 (MARKET WIRE) --
Explorica, a company creating educational tours that connect students to
new cultures, languages and people, today announced the launch of its
Instant Tour Customizer (ITC). The ITC is the travel industry's first
online tool that allows teachers to personally customize educational
tours with both flexibility and travel options.

Available through Explorica's new website, the ITC provides teachers with
the ability to customize every aspect of their tour using a simple
drag-and-drop feature, allowing for easy control of price, tour pace and
degree of personalization. Each tour modification, including adding or
removing tour activities, is instantly reflected in the price quote. This
feature lets teachers see the cost of their customizations in real time.

Using the ITC, teachers can also upgrade to premium level accommodations
and change dining options for the entire tour or on select days. This
ability to mix, match, edit and save ensures each step of the tour is
ideal for the group.

"Our new Instant Tour Customizer gives teachers complete control over the
details of their tour, ensuring both teachers and students have the most
rewarding educational travel experience," said Olle Olsson, president and
chief executive officer of Explorica. "Creating a customized tour is now
as fast and simple as shopping online. Pick what you want, drag it to your
tour, and find out the cost in real time. The ease-of-use of this powerful
new tool provides teachers with the ability to personalize their tour in a
way that has never been available in the travel industry."

Additionally, Explorica's new website features a Tour Center that lets
teachers personalize and promote their customized Explorica tour. Teachers
can upload photos and links and share the Tour Center with prospective
participants though email and social media outlets including Facebook,
Twitter and MySpace.

To learn more, click on the following link to view a video tutorial of
Explorica's Instant Tour Customizer: www.explorica.com/tourcustomizer.

About Instant Tour Customizer

The Instant Tour Customer (ITC) is the travel industry's first and only
online tool that allows teachers to easily create one-of-a-kind and fully
customized educational tours for their students. Available only through
the Explorica website, the ITC gives teachers complete control over every
aspect of their tour's design with the click of a mouse.

About Explorica, Inc.

Founded in 2000, Explorica Educational Travel creates educational tours
that connect students to new cultures, languages and people. Through
Explorica's use of exclusive online tools, they help teachers create tours
uniquely suited to provide both the best value and the most customized,
authentic tour experiences. For more information, call 1.888.310.7120, or
visit www.explorica.com.

Contact:
Scott MacKenzie
617.337.9514
smackenzie@thecastlegrp.com

Copyright 2009, Market Wire, All rights reserved.

-0-