Nstein Technologies' DAM Named as KMWorld's 'Trendsetting Product of 2009'

Digital Asset Management system helps customers "move and grow beyond the
recession"

MONTREAL, Oct. 29 /PRNewswire-FirstCall/ - Nstein Technologies Inc.
www.nstein.com (TSX-V: EIN), a leader in digital content management solutions
for information-rich enterprises, today announced that Nstein Technologies'
Digital Asset Management system (DAM) has been listed as a "KMWorld
Trend-Setting Product of 2009."
Nstein's DAM is a powerful, modular and robust XML-based Digital Asset
Management system that provides content-centric enterprises with a strategic
repository of their assets that makes them ready for reuse across any digital
channel. Once centralized and freed from proprietary file formats, assets can
be rapidly identified, packaged, repurposed and delivered.
Nstein's DAM is designed to be integrated and extended to address enterprise
asset management. Deployed as a content hub, the DAM becomes a centralized
asset repository freeing organizations from the tangled processes
traditionally associated with content reuse. It features a RESTful API that
allows integration with third-party applications as well as customizable
dashboards that improve the user experience and facilitate workflow
automation.
"The largest challenges for companies - regardless of industry," explained
Nstein CTO Jean-Michel Texier "is finding the information that has been
created - whether it is research, marketing materials, customer support
scripts - and connecting that content with the audiences who need it. The
Nstein, rules-based DAM centralizes and normalizes all content, calls to
Nstein's Text Mining Engine (TME) to automatically enrich all assets - and
allow it to be found quickly and easily."
With all assets centralized and categorized in a single repository with
consistent XML representation, the Nstein DAM allows all assets to be easily
repurposed for a variety of content delivery types with minimal effort, from
RSS to print.
"Both our Text Mining Engine (TME) and Web Content Management (WCM) system
have previously been named to KMWorld's trendsetting product lists in the
past," said Nstein CEO Luc Filiatreault, "we're proud that our DAM now shares
the distinction of being on this prestigious list. It affirms that our
mission, to connect people with content is being fulfilled and the industry is
taking notice."
This year's list represents "what we believe are the solutions that best
exemplify the spirit of innovation demanded by the current economy," said
KMWorld's Hugh McKellar. According to McKellar, KMWorld's judging panel
includes "editorial colleagues, analysts, system integrators, users and
vendors themselves." Regarding the selected tools McKellar added they
"represent the ones best suited to meet the needs of KMWorld readers. They all
have been designed with a clear understanding of customers' needs."

About KMWorld

KMWorld (www.kmworld.com) is the leading information provider serving the
Knowledge Management systems market and covers the latest in Content, Document
and Knowledge Management, informing more than 50,000 subscribers about the
components and processes - and subsequent success stories - that together
offer solutions for improving business performance. KMWorld is a publishing
unit of Information Today, Inc. (www.infotoday.com)

About Nstein Technologies Inc.

Nstein Technologies (TSX: EIN) provides next generation content management
solutions that help information-rich enterprises centralize, understand and
manage vast amounts of content. Nstein's Content Management and Web Publishing
solutions both rely on Nstein's patented Text Mining Engine for semantic &
text analysis. TME is the heart of Nstein's solutions allowing information to
be easily found and packaged together - so it can be connected to the right
internal and external audiences. This allows clients (from an array of
different industries) to leverage existing content to: create and deliver new
products; facilitate internal and external research and knowledge sharing; and
reduce content-related costs.

* The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this release.

* Any statement that appears prospective shall not be interpreted as
such.

SOURCE NSTEIN TECHNOLOGIES INC.

Investor Relations & Media Contact: Bruno Martel, Chief Financial Officer,
Nstein Technologies Inc., (514) 908-5406, bruno.martel@nstein.com