Nikon Joins Forces with Molecular to Introduce Nikon Learn & Explore App for the iPhone

New mobile app provides iPhone community with easy, on-the-go access to a world
of helpful photo information
WATERTOWN, Mass.--(Business Wire)--
Isobar interactive agency Molecular, Inc. (www.molecular.com) announced today
its collaboration with Nikon Inc. to create an innovative mobile app for the
iPhone that provides people with quick, easy access to both educational and
inspirational photo information right from their mobile device. The free app,
called Nikon Learn & Explore, is now available at
http://nikonusa.com/mobile/iPhone/LearnAndExplore.

Created for photo enthusiasts of all skill levels, the Learn & Explore app
allows iPhone users to read and bookmark informative articles from the
nikonusa.com website as well as articles from "Nikon World" magazine. iPhone
users also get access to Nikon digital assets such as stunning images, video
lectures1 and slideshows, and audio commentary. All of the content is managed
through Nikon's TeamSite Content Management System and synchronized with the
devices regularly to keep the content fresh.

"Increasingly, people are using their iPhones to explore everything and anything
they might need `in the moment`, from GPS directions to nearby restaurant
recommendations," said Bryant Shea, Molecular's Director, Content Management and
Mobile. "Recognizing that photography is a very `in-the-moment` activity, the
Learn & Explore app creates another opportunity for Nikon to engage with
consumers, providing people with immediate access to Nikon's education resources
right in the palm of their hand, no matter where they are."

"We are excited to introduce the Learn & Explore app to the iPhone community,"
said Joe Ventura, Senior Manager of Corporate and Internet Communications at
Nikon Inc. "Working with Molecular, we've created a mobile experience that
allows us to provide our consumers with greater access to educational and
editorial digital content; which ultimately supports our goal to let people
explore photography on their own terms."

Molecular was responsible for design, implementation and QA of the Learn &
Explore app, as well as all modifications to the Content Management System.
Molecular has been working with Nikon USA since 2007 and is the agency
responsible for creating Nikon`s current website at www.nikonusa.com.

About Molecular

Molecular is a top interactive agency that partners with results-driven
companies to create highly effective, cutting-edge digital design solutions
grounded in research and tied to business results. Since 1994, Molecular has
directed successful Web initiatives for the nation`s leading brands, including
Nikon, Old Mutual Asset Management, HumanaOne and Reebok. Headquartered in
Boston, Molecular is a company of Isobar, a global network of digital marketing
companies. For more information, please visit www.molecular.com.

About Isobar

Launched as a digital division of Aegis Media in May 2003, Isobar is the world`s
largest digital marketing network and is uniquely structured for an
interconnected digital world. Isobar provides the vision, infrastructure, tools
and processes that link a network of some of the very best digital agencies in
the world - all fully owned and driven by a clear vision of the future business
world. For more information, please visit www.isobar.net.

1 Video Lectures require WiFi capability for viewing.

Tier One Partners
Sue Parente, 781-642-7788
sparente@tieronepr.com

Copyright Business Wire 2009