KETCHUM Earns PRSA-LA 2009 President`s Award for Most Wins at 45th Annual PRism Awards

Homeboy Industries` Father Greg Boyle Honored as Citizen of the Year and PainePR
CEO, Daryl McCullough Honored as PR Professional of the Year

LOS ANGELES--(Business Wire)--
The Public Relations Society of America`s Los Angeles Area Chapter (PRSA-LA)
presented its 45th Annual PRism Awards on Oct. 22 at the Hollywood Renaissance
Hotel to honor excellence in public relations. Ketchum Los Angeles earned the
President`s Award for winning nine PRism Awards and six Awards of Excellence.
The Pittsburgh Chapter of PRSA, which judged the 250 entries, awarded Ketchum
with the Best of Show award for the agency`s work with Mattel on "Barbie
Celebrates 50 Fabulous Years" campaign. Mattel also took home the coveted PR
Team of the Year Award for the same campaign.

PRSA-LA`s president-elect Eric Moses presented Los Angeles-based Homeboy
Industries founder and Executive Director Father Greg Boyle with the Citizen of
the Year Award for his work in creating the largest and most successful gang
intervention program in the country.

PainePR Chief Executive Officer Daryl McCullough was honored as the chapter`s
Public Relations Professional of the Yearfor his active leadership contribution
to PRSA over the past decade and award-winning career spanning nearly 25 years.
"Daryl is one of the most respected professionals in our industry serving as a
role model for both senior and junior PR executives," said Rita Tateel, PRSA-LA
president.

KTLA`s Kurt "The Cyber Guy" Knutsson served as host and while emphasizing the
ever-evolving impact of the social media revolution that is upon us, he awarded
iTunes Gifts Cards from the podium to attendees sending Twitter "tweets" to his
hand-held device.

The non-profit Grandparents as Parents of Canoga Park was awarded the $10,000
Don Perkins Community Service Grant. Constance Farrell, Communications
Coordinator for the Los Angeles Conservancy, and Matt Meeks, Director at
Bender/Helper Impact, were named winners of the Trevett Award, which honors
young public relations professionals from the greater Los Angeles area.

The PRSA-LA PRism Awards recognize public relations excellence in 65 categories
& subcategories of Program Campaigns ranging from new product launches,
multicultural communications, environmental and healthcare programs to Tactical
Programs that include social media, public service announcements and media
writing. This year, public relations agencies, corporations, non-profits,
foundations, and government organizations submitted a record 250 entries.

All 2009 PRSA-LA PRism Award Winners can be viewed online. Follow PRSA-LA on
Facebook and Twitter.

About PRSA LA

The Los Angeles Area Chapter of the Public Relations Society of America is
comprised of over 600 public relations professionals, representing many of
Southern California's corporations, public relations agencies, independent
practitioners, education and health institutions. The chapter's diverse
membership benefits from the educational and networking opportunities as well as
from the services provided which include job listings, referral programs,
internship opportunities, chapter meetings, and other resources.

PRSA LA
Rita Tateel, 323-651-3300
Rita@CelebritySource.com

Copyright Business Wire 2009