CLUE: Secrets & Spies Edition Launched as Hasbro's First Text Messaging Enabled Board Game

CLUE: Secrets & Spies Edition Launched as Hasbro's First Text Messaging
Enabled Board Game
International Spy Museum Hosts Spy-Themed Halloween Party in Celebration of
Game

EAST LONGMEADOW, Mass., Oct. 29 /PRNewswire-FirstCall/ -- This Fall, the "who
dunnit" murder mystery game of CLUE has been re-imagined in the world of
international espionage with CLUE: Secrets & Spies Edition, a new spy-themed
edition of the classic game. For the first time in Hasbro game history,
players receive secret clues through real-time text messages on their personal
cell phones. Prepare for an entirely new board game experience with CLUE:
Secrets & Spies Edition as it takes players on globe-trotting adventures
complete with masked identities, secret meetings and technological
enhancements that help players crack the case.

On October 31, visitors to the International Spy Museum (SPY) in Washington,
D.C. -- the go-to place for all things espionage-related -- will get the
chance to experience CLUE: Secrets & Spies Edition like never before. As the
exclusive host for the game's D.C. launch, SPY will have Special Agents
Scarlet, Mustard, Plum, and the other agents on hand to greet junior agents.
As part of the festivities from 1:00 to 9:00 p.m., a professional make-up
artist will be on hand to teach the tools-of-the-trade necessary to transform
visitors in preparation for a night of tricks and treats. Demonstrations are
free-of-charge and include quick disguise applications meant to help visitors
create their own undercover masterpieces. SPY is offering up to 50% discounts
on admission to the permanent exhibit for all visitors who come in disguise
throughout the day. CLUE: Secrets & Spies Edition game demos and giveaways
will also take place during the Halloween event.

"We invite those in the Washington, D.C. area to come by the International Spy
Museum on Halloween to see the world of spies brought to life on the spookiest
night of the year," said Peter Earnest, Founding Executive Director of the
International Spy Museum and a 35-year veteran of the Central Intelligence
Agency (CIA). "As part of our celebration, visitors can play CLUE: Secrets &
Spies Edition, taking on the role of secret agents, acting fast and using
logic and reasoning to solve each mission, much like a real intelligence
officer in the field."

In CLUE: Secrets & Spies Edition, players will find themselves on the edge of
their seats, and occasionally on their cell phones, with the optional text
messaging feature that delivers game-shaping intelligence. At the start of the
game, players text in to "headquarters." During the game, six informative text
messages will be sent to set players on a new path or prompt an urgent
meeting. For example a text might read, "Trouble down under! Move 1 agt of ur
choice 2 SYDNEY!" Clues can also be uncovered by using the ultraviolet decoder
included in the game to reveal Secret Meetings.

"From the moment the game begins, CLUE: Secrets & Spies Edition puts players
in the shoes of adventurous agents traveling the world to become an ultimate
spy," said Belisa Anzalotti, Director of U.S. Marketing at Hasbro Games.
"Hasbro is debuting the innovative technology of real-time text messaging with
this game by turning an everyday phone into a top-secret device. This feature
adds a new level of excitement and suspense to the game, creating a unique
experience each time the game is played."

Players assume the identity of one of the CLUE secret agents who are on an
important mission to foil the plans of the Criminal League for Ultimate
Espionage (C.L.U.E.) and their top henchman Agent Black. From Los Angeles to
Moscow, the true identities of Agent Mustard, Agent Scarlet and crew are kept
secret as players work independently to complete missions by securing Secret
Meetings, Activity Cards and gathering essential spy supplies such as folders,
briefcases and diamonds. The agent who completes the most missions before
being discovered by Agent Black will win the game and be declared the world's
ultimate spy.

Available now for the approximate retail price of $24.99, CLUE: Secrets &
Spies Edition is suitable for two to five players, ages nine and up. Standard
text messaging rates apply for players who elect to use the game's optional
text messaging feature (cell phone not included). Hasbro is committed to
maintaining text messaging support through December 31, 2011. For more
information, visit hasbro.com. The classic game of CLUE will continue to
remain on store shelves.

About Hasbro
Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a range
of toys, games and licensed products, from traditional to high-tech and
digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA,
MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see
how we inspire play through our brands at http://www.hasbro.com.

© 2009 Hasbro, Inc. All Rights Reserved.

About the International Spy Museum
The International Spy Museum is the only public museum in the United States
solely dedicated to the tradecraft, history, and contemporary role of
espionage. Open since July 2002, the museum features the largest collection
of international espionage artifacts ever placed on public display -- many
have never been seen by the public. The Museum is located at 800 F Street, NW
in Washington, DC's historic Penn Quarter, within 4 blocks of the National
Mall, steps away from the Verizon Center, and within one block of FBI
headquarters and Ford's Theatre. The Museum is conveniently located near the
Gallery Place/Chinatown Metrorail station serviced by the red, yellow and
green lines. www.spymuseum.org

SOURCE Hasbro

Rebecca Laurien, Hunter Public Relations, +1-212-679-6600, ext. 222,
rlaurien@hunterpr.com; or Pat Riso, Hasbro Games, +1-413-526-2307,
priso@hasbro.com