Eloqua Receives Acclaimed Industry Award for Excellence in Using Social Technologies

VIENNA, VA, Oct 29 (MARKET WIRE) --
Eloqua, the category-defining leader in marketing automation, was honored
for its success with The Conversation with a Forrester Groundswell Award
in the Business-to-Business Talking category. The third annual Forrester
Groundswell Awards were announced this week at the Forrester Consumer
Forum in Chicago.

The Forrester Groundswell Awards recognize excellence in achieving
business and organizational goals with social technology applications.
The awards program was developed to support and recognize the principles
outlined in the Forrester Research book "Groundswell: Winning In A World
Transformed By Social Technologies" (Harvard Business Press, 2008).

"Every year the quality of business social applications goes up, and
marketers become more sophisticated," said Josh Bernoff, Senior Vice
President, Idea Development at Forrester and coauthor of "Groundswell."
"This year's winners stood out in a very competitive field; all of them
demonstrate not just creative use of social technologies, but impressive,
measurable results."

Eloqua's The Conversation (http://illuminate.eloqua.com), is a fully
interactive sales tool built to be shared, distributed and visited by
those looking to learn more about how to make online marketing efforts
more effective and demonstrate tangible ROI. The Conversation was built
to turn Eloqua.com visitors into pre-qualified, motivated leads and to
increase the sales velocity for existing prospects.

The Conversation takes a humorous and engaging approach to educating
prospects about the company's suite of lead generation products by
leading them through a smart, interactive Q&A -- making the educational
process two-way rather than simply flowing from the company to the
prospect.

"We are honored to have won this prestigious award from Forrester," said
Brian Kardon, chief marketing officer at Eloqua. "The Conversation
embodies the philosophies of Eloqua by captivating an audience, being
relevant and planting the seeds for more engaged, measured and meaningful
dialog. We have been overwhelmed with the response to this campaign. Our
prospects love the way it explains marketing automation in a humorous and
straightforward way."

This year, there were more than 140 entries to the Forrester Groundswell
Awards. Winners were chosen in Business-to-Business (B2B) and
Business-to-Consumer (B2C) divisions across a number of categories. More
information about the Forrester Groundswell Awards is available at:
www.forrester.com/groundswell.

Eloqua is the category creator and most experienced provider of marketing
automation solutions that help drive marketing and sales success. With a
global user base of more than 30,000 marketing professionals in 33
countries, Eloqua is the recipient of many industry accolades and its
executives are sought after speakers and considered thought leaders in the
space.

About Eloqua

Eloqua is the category-defining marketing automation leader and provider
of best practices expertise for marketers around the world. The company's
mission is to make its customers the best marketers on earth. Thousands of
customers from leading companies such as American Express, Aon, Apple,
Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the
power of Eloqua to execute, automate and measure programs that generate
revenue. Eloqua helps companies read and decode their buyers' Digital Body
Language(TM), thereby improving the quality and quantity of sales leads,
increasing marketing effectiveness, and accelerating the selling process.
Eloqua is headquartered in Vienna, Virginia, with offices in Toronto,
London, Singapore and throughout North America. For more information,
please call 866-327-8764 or email demand@eloqua.com.

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Contact:
Jocelyn Johnson
Gravitas Communications
212-924-9500
jjohnson@gravitas-pr.com
www.gravitas-pr.com

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