PlayHaven Launches the First 'Click To Claim' Communities for 15,000 iPhone Games

PlayHaven Launches the First 'Click To Claim' Communities for 15,000 iPhone
Games
Developers Can Grab Communities And Bring Them In-Game To Fuel the Growth of
Their Businesses

SAN MATEO, Calif., Oct. 29 /PRNewswire/ -- PlayHaven, an online universe of
fan communities for games, today launched its innovative platform enabling
virtually any iPhone game developer to instantly establish a community
presence online and in-game for free. For the first time, developers can now
easily claim their game communities to start directly communicating with their
fans, while creating word-of-mouth buzz with iPhone gamers everywhere.

"Having passionate fans is the cornerstone of any successful game. For the
first time, developers can now offer their fans a destination to share,
gather, and interact," said Raymond Lau, co-founder and CEO of PlayHaven. "We
want to be a true partner to game developers who are looking to establish a
connection with their fans and form the base of a lasting franchise."

PlayHaven's online universe of communities has an aggregated audience across
more than 15,000 games in the iPhone App Store. Fans share their passion for
the games by creating guides, tips, reviews, and other content. They also
eagerly await announcements of new releases from the developers. Any iPhone
game developer can simply visit PlayHaven and claim their fan community in
seconds.

Today, 20 developers of the most popular games on the iPhone became PlayHaven
Charter Partners and have made their communities available within their games.
Charter Partners include Minigore, Geared, I Dig It, The Quest, Mouse House
2, SnowFerno, iSamurai, BobbleSurfer, ZombieSmash!, Transylvania, Genius
Defense Force, Gang Street Wars, Hopple, Tipoli, Influence, Above and Cell
War, to name just a few. Many of these titles have occupied the top spot on
Apple's list of most popular games in the App Store and have collectively
reached over 1 million iPhone users.

"Now we have a community where Geared fans can share tips and strategies on
the web or straight from the game," said Bryan Mitchell, the developer behind
Geared. "We are already seeing tremendous value in the new online features
with nearly one-third of our players entering our community each day."

A recent survey from AdMob found that 46 percent of iPhone users choose
applications based on word-of-mouth recommendations. Yet most iPhone game
developers have no way to reach their fans directly to encourage word-of-mouth
buzz or even to announce new titles. PlayHaven does what the iPhone App
Store does not - create a connection between game developers and their fans.
Developers can now rely on their passionate fans to be the rocket fuel that
grows the popularity of their games.

About PlayHaven
PlayHaven provides an online universe of fan communities around games, giving
developers the instant power of community for turning their games into lasting
businesses and gamers a new place to gather and engage with each other.
Founded in 2008, by Raymond Lau, Erik Yao, and Kurtiss Hare, PlayHaven is
headquartered in San Mateo. For more information, please visit
www.playhaven.com.

Featured PlayHaven Charter Partners

Geared Minigore
www.bryandev.com minigore.blogspot.com

I Dig It Mouse House 2
www.inmotionsoftware.com/ www.plaidworld.com

Bobble Surfer SnowFerno
www.lemursoftware.com www.snowferno.com

Gang Street Wars Cell War
www.digidock.co.jp www.chinawestcoast.com

ZombieSmash! The Quest
zombiesmash.gamedrs.com www.redshift.hu

iSamurai Transylvania
www.isamuraiapp.com www.roemobiledevelopment.com

Hopple Tipoli
www.tophatmonocle.com www.properwalrus.com

Genius Defense Force Influence
www.apocalypsetrain.com www.actionxl.com

SOURCE PlayHaven

Scott Sutherland, +1-415-312-6588, Scott@sutherlandgold.com, for PlayHaven