ImpreMedia Appoints Olga Casabona VP of Audience and Market Insights

New Position Responsible for the Development of a Strategic Consultancy System
That Integrates Insights across impreMedia Platforms and Advertisers to Better
Engage with Latino Audiences
NEW YORK--(Business Wire)--
ImpreMedia announced today the appointment of Olga Casabona to the newly-created
position of VP of Audience and Market Insights in New York. The appointment is
effective immediately. Ms. Casabona will report to impreMedia Chairman & CEO
John Paton.

Casabona will be in charge of all aspects of proprietary and syndicated research
for impreMedia. Under her new responsibilities, she will lead a new approach to
research that will look at audiences across platforms - web, widgets, mobile,
audio, social media, video and print - and emerging media to guide innovation
and effectively connect advertisers to Latino consumers.

"As we look for unique ways to engage with the Hispanic community and provide
marketers with innovative thought leadership and analysis, investing in research
and integrating it in everything we do becomes critical. Olga has very capably
led the research team at impreMedia for the last six years. She brings not only
a deep understanding of the media, advertising, research and Latino markets but
also an innovative and strategic approach to insights that will differentiate us
in the marketplace," Mr. Paton said.

Casabona joined La Opinión in 2003 as a Senior Market Research Analyst. In 2004
when La Opinión became part of the impreMedia umbrella she was appointed Market
Research Manager and in 2007 she was promoted to Corporate Director of Research.
Prior to impreMedia, Casabona worked for over six years at McKinsey & Co. and
Accenture as a Strategy Research Associate in Madrid, London and Boston.

About impreMedia:

ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in
Online and Print. ImpreMedia's multi-platform offerings range from Online to
Video, Mobile and Print and encompass 27 properties, including the portal
http://www.impre.com and its McClatchy partners. 30% of all U.S. Hispanic adults
use an impreMedia product. The company is also the nation's largest Hispanic
newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching
16 markets total that represent 63% of the U.S. Hispanic population. Its leading
publications include La Opinión in Los Angeles and El Diario La Prensa in New
York. For more information, visit: http://www.impremedia.com.

ImpreMedia portals and publication websites are: www.impre.com,
www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com,
www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com,
www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and
www.contigola.com.

impreMedia
Olga Casabona, VP of Audience and Market Insights
212-807-4653
olga.casabona@impremedia.com

Copyright Business Wire 2009