Silk'n SensEpil Lights Up Sales at Sephora

YOKNEAM, ISRAEL, Oct 29 (MARKET WIRE) --
Just in time for the gift-giving season, Silk'n SensEpil, the
breakthrough at-home beauty device for long-term hair removal
(http://www.silkn.com/), lights up retail beauty sales at Sephora.com
(www.sephora.com) and is expanding into seven additional Sephora stores
around the US. Silk'n SensEpil has also been chosen as a featured beauty
gift in Sephora's prestigious holiday catalog, which will start mailing
to 1.5 million consumers in November.

Sephora, one of the world's pre-eminent retailers specializing in beauty
products for women, is renowned for its quality brands and products as
well as its top-notch customer service. Due to early success of Silk'n
SensEpil at Sephora.com and Sephora Times Square, New York, expansion
began this month into seven additional Sephora locations in Town Square
in Las Vegas, Nevada; Short Hills, New Jersey; Aventura, Florida and in
Sephora's Powell Street store in San Francisco, Santa Monica; South Coast
Plaza in Orange County and Roseville Galleria in Sacramento, California.

Positive online beauty reviews of Silk'n SensEpil are also creating
word-of-mouth buzz for sales at Sephora.com. Featured as an "Editor's
Pick" on Sephora.com for over 4 months since its launch, Silk'n SensEpil
has received four and five star ratings from many users and Sephora
Beauty Insiders. Testimonials describe Silk'n SensEpil as a "great beauty
investment" and report up to 50 percent dramatic reduction in hair growth
in less than two months.

Reviewers on Sephora.com are recommending the Silk'n SensEpil hair removal
breakthrough to friends and family, and say that they love the freedom
they now have with Silk'n SensEpil. They save time in the morning without
the hassle of shaving, and their husbands notice the difference in their
smooth hair-free skin. The reviewers say they are excited to continue
treatments and are letting other shoppers know that Silk'n SensEpil is
"sooooo worth the money."

To learn more visit www.silkn.com, or follow us on Facebook and Twitter
@SilknSensEpil. You can also watch the Silk'n SensEpil Channel at
www.youtube.com/silknsensepil.

Silk'n SensEpil (http://www.silkn.com/) uses safe and innovative,
FDA-cleared Home Pulsed Light(TM) technology, which leading
dermatologists have clinically proven as the solution for the removal of
unwanted hair in the privacy of one's home. Priced at an affordable
$499.00, this bright pink and aesthetically designed at-home hair removal
device is available for purchase online at Silkn.com and other premium
retailers.

Home Skinovations Ltd. is a private company founded in Israel in June
2006, with a mission to develop, manufacture and distribute the safest
and most effective home-use aesthetic devices and products. Silk'n
SensEpil is the second product to be launched in the USA. Its team of
skilled scientists, engineers and management and marketing executives
have a successful track record of introducing innovative light-based and
laser products to the global aesthetic devices market.

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Contact:
Madeline Johnson
212.228.3640
m.johnson@mjmpr.com

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