Chick-fil-A Cows Spoof Literature Classics for 2010 Calendar

'Great Works of Cow Literature' Calendar Now Available With 12 Months of Free
Food

ATLANTA, Oct. 29 /PRNewswire/ -- Put down your steak knives and pick up your
reading glasses. Chick-fil-A restaurants nationwide are offering the perfect
solution for those looking for an inexpensive stocking stuffer for the
upcoming holiday season. For the 2010 edition of their annual cow-themed
calendar, the Chick-fil-A Cows have put their own bovine twist on 12 classic
novels to create the Great Works of Cow Literature calendar.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020219/CHICKFILALOGO )

(Photo: http://www.newscom.com/cgi-bin/prnh/20091029/CL01703 )

Inspired by the adage "the pen is mightier than the spatula," the
self-preserving Cows have claimed creative license and written their own
anti-beef-eating adaptations of famous works of literature to discourage
burger-eating throughout the country. Prominent protagonists in the rewritten
versions include Ali Babacue, narrowly escaping the carving knives of the "40
chefs;" Porter Pan, who avoids becoming a veal steak while remaining a young
calf forever; and Steerlock Holmes, on the hunt for notorious butcher "Jack
the Flipper." The bookish bovines also make appearances in such works as the
fantasy Salisbury in Wonderland, the action-packed Three Brisketeers and the
holiday classic A Christmas Cowbell.

Now in its 13th edition, the Great Works of Cow Literature calendar is priced
at $6 (plus tax) and includes monthly coupons for free Chick-fil-A food and
beverage items. The calendars are available at participating Chick-fil-A
restaurants nationwide through early January (or while supplies last) and
online at www.chick-fil-a.com.

"The Cow Calendar is one of our most popular marketing vehicles that
Chick-fil-A offers. In fact, we're extremely thankful that the Cow Calendar
has grown to be one of the largest-selling calendars in the country," said
Steve Robinson, Chick-fil-A's senior vice president of marketing. "The
calendar is basically a daily connection among our customers and Chick-fil-A.
In addition to building brand awareness, the calendars showcase the variety of
the Chick-fil-A menu and feature a different menu item and offer each month."

Robinson added that, in addition to being a great gift, the Cow Calendars
serve as popular fundraising tools for schools, clubs, youth groups and other
community organizations.

The Cow Calendar was launched in 1998 as an extension of the "Eat Mor Chikin®"
Campaign, created by Dallas-based The Richards Group in 1995. Since that time,
the Chick-fil-A "Eat Mor Chikin" Cows have been honored with a spot on New
York's Madison Avenue Advertising Walk of Fame, an induction into the Outdoor
Advertising Association of America's OBIE Hall of Fame and a New York
Marketing Association Silver EFFIE Award in the Fast Food/Restaurants category
for creativity and effectiveness in advertising, among several other awards
and honors.

To further their self-preservation efforts and connect with their fans, the
Chick-fil-A Cows recently launched their own Web site, www.EatMorChikin.com.
The site, which allows those who profess to love chicken to explore their top
secret clubhouse, was created to recruit more anti-beef-eaters to be a part of
the "Eat Mor Chikin" movement. In addition, fans of the Cows who would like
to keep updated on their antics can friend the Cows on Facebook at
www.facebook.com/EatMorChikin or follow them on twitter at
www.twitter.com/Eat_Mor_Chikin.

About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-service
chicken restaurant chain (based on sales), currently with more than 1,475
restaurants in 38 states and Washington D.C. Chick-fil-A produced record
sales in 2008 of $2.96 billion - a 12.17 percent overall increase and an 4.59
percent same-store sales gain that helped extend the chain's streak of
consecutive sales gains to 41 years.

Credited with inventing the boneless breast of chicken sandwich and first
introducing the chicken nugget concept, Chick-fil-A serves nutritious and
freshly prepared food products in mall locations, stand-alone restaurants,
drive-thru-only restaurants, Chick-fil-A Dwarf House(®) and Truett's Grill(®
)full-service restaurants, and through licensed outlets in college campuses,
hospitals, airports, businesses and industrial sites. More information about
Chick-fil-A is available on the chain's websites, located at
www.chick-fil-a.com, www.chick-fil-apressroom.com, www.truettcathy.com and
www.facebook.com/chick-fil-a.

SOURCE Chick-fil-A, Inc.

Mark Baldwin of Chick-fil-A, Inc., +1-404-684-8598; or Rob Kremer, of Cohn,
Overstreet & Parrish for Chick-fil-A, Inc., +1-404-961-2224