O'Reilly Automotive Selects Experian Automotive's AutoCount Vehicles in Operation(SM)

O'Reilly Automotive Selects Experian Automotive's AutoCount Vehicles in
Operation(SM)
Experian to help leading auto parts retailer optimize inventory based on
market-specific vehicle population

SCHAUMBURG, Ill., and SPRINGFIELD, Mo., Oct. 29 /PRNewswire/ -- Experian
Automotive and O'Reilly Automotive, Inc. today announced a new relationship in
which O'Reilly will use Experian's AutoCount Vehicles in Operation(SM)
offering to help its business make stronger inventory decisions for each of
its more than 3,400 U.S. locations.

Experian's AutoCount Vehicles in Operation will provide O'Reilly with a clear
and timely picture of the vehicles currently on the road in its markets. By
utilizing the insight AutoCount Vehicles in Operation offers on more than 240
million vehicles in the United States, O'Reilly will be able to better
anticipate the needs of its customers in each market and inventory products
accordingly. "Experian's AutoCount Vehicles in Operation gives us the ability
to make faster and more effective inventory decisions for every one of our
markets," said Tom Seboldt, vice president of Merchandise for O'Reilly
Automotive. "We're confident that this new relationship with Experian will
allow us to continue to successfully meet the auto parts needs of all of our
customers."

Experian's AutoCount Vehicles in Operation provides timely visibility to what
cars and trucks are on the road in a local market, helping after-market
retailers better serve their customers by stocking the right parts. The data
is updated within six weeks of the end of each quarter, ensuring that
after-market organizations have the most timely and comprehensive information
available to help better manage inventory levels, efficiently plan for new
vehicle introductions, adjust for technology changes, and better assess
locations for retail stores and service bays.

"Our AutoCount Vehicles in Operation gives aftermarket auto parts retailers
like O'Reilly the understanding and insight they need to be competitive and
successful down to the specific markets their individual locations serve,"
said Scott Waldron, president of Experian Automotive. "We are excited for this
new relationship with O'Reilly and know that our data will help them quickly
make profitable inventory decisions for their business."

For more information on Experian's AutoCount Vehicles in Operation and other
products and services, visit http://www.experianautomotive.com.

About O'Reilly Automotive, Inc.
O'Reilly Automotive, Inc. (Nasdaq: ORLY) is one of the largest specialty
retailers of automotive aftermarket parts, tools, supplies, equipment and
accessories in the United States, serving both the do-it-yourself and
professional installer markets. Founded in 1957 by the O'Reilly family, the
Company operated 3,415 stores in 38 states, as of September 30, 2009.
Additional information about the Company, customer services and on-line
shopping for parts, tools, supplies, equipment and accessories can be found at
the Company's website at http://www.oreillyauto.com.

About Experian Automotive
Experian Automotive, a part of Experian, delivers information services to
manufacturers, dealers, finance and insurance companies, and consumers.
Experian® helps automotive clients increase customer loyalty, target and win
new business, and make better lending and vehicle purchase decisions. Its
National Vehicle Database, housing more than 625 million vehicles, along with
Experian's credit, consumer and business information assets, meets the
industry's growing demand for an integrated information source. Experian's
advanced decision support services help clients turn this information into
improved business results. Experian technology supports top automotive
businesses, including eBay Motors, CarsDirect.com, CarMax and NADAguides.com.
For more information on Experian Automotive and its suite of services, visit
our Web site at http://www.experianautomotive.com.

About Experian
Experian is the leading global information services company, providing data
and analytical tools to clients in more than 65 countries. The company helps
businesses to manage credit risk, prevent fraud, target marketing offers and
automate decision making. Experian also helps individuals to check their
credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
2009, was $3.9 billion. Experian employs approximately 15,000 people in 40
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; Costa Mesa, California; and São
Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks
of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of
their respective owners.
Contacts: Mike DeVilling
The DeVilling Group for Experian Automotive
1 248 875 4207
mjdevilling@yahoo.com

Mark Merz
O'Reilly Auto Parts
1 417 829 5878
mmerz@oreillyauto.com

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
MARTY MILLER
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88493

SOURCE Experian Automotive

Mike DeVilling of The DeVilling Group, +1-248-875-4207, mjdevilling@yahoo.com,
for Experian Automotive; or Mark Merz of O'Reilly Auto Parts,
+1-417-829-5878, mmerz@oreillyauto.com