Strategy Analytics: Demand for More Navigation Features Strong in Western Europe

Point-of-Interest Search Still Only Dominant Feature in US
BOSTON--(Business Wire)--
As navigationbecomes more accessible with the increase of cell-phone based
navigation systems, US consumers overwhelmingly see Point-of-Interest (POI)
search as the only other feature they need, according to "PND Owners Unlikely to
Discontinue Using Their Device," from the Strategy Analytics Automotive Consumer
Insights (ACI) service. Almost three-quarters of navigation consumers in the US
insist on the navigation system feature.Sixty-two percent of navigation
consumers in the UK agreed.However, for 87% of French consumers, the speed
camera warning feature is the top priority, and German purchasers require
real-time traffic information.

Additionally, owners of installed navigation systems or phone-based navigation
solutions were more likely than owners of PNDs to actually use their
device.These findings were based on surveys with automotive consumers in the US
and Western Europe.

"Consumers in Western Europe were generally interested in a wider range of
navigation features compared to consumers in the US," commented Chris Schreiner,
Senior Analyst at Strategy Analytics.

Kevin Nolan, Vice President of Strategy Analytics User Experience Practice,
added, "While PND owners were less likely to own but never use their device,
owners of installed navigation systems were slightly more likely to use their
devices on a daily and weekly basis."

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence
focused on opportunities and disruptive forces in the areas of Automotive
Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless
Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with
offices in the UK, France, Germany, Japan, S. Korea and China, Strategy
Analytics works with clients through annual multi-client services, management
team workshops and custom consulting engagements. For more information, please
visit http://www.strategyanalytics.com/

Strategy Analytics, Inc.
US Contact:
Chris Schreiner, +1 716 714 5333
cschreiner@strategyanalytics.com
or
European Contact:
Joanne Blight, +44(0) 1908 423 6470
jblight@strategyanalytics.com

Copyright Business Wire 2009