AVATAR Trailer Gets World`s Largest Live Trailer Viewing on November 1

Thu Oct 29, 2009 1:54pm EDT

* Reuters is not responsible for the content in this press release.

On One of the Biggest Sports Days of the Year, the Trailer Debuts on the World`s
Biggest Video Display…While Millions of Football Fans Watch It at Home!
LOS ANGELES--(Business Wire)--
On November 1, one of the biggest sports days of the year (with key NFL
match-ups + Game 4 of the World Series), the AVATAR trailer will get the world`s
biggest live trailer viewing when it debuts on the world`s largest video display
-- Cowboy Stadium`s Diamond Vision Screen - while millions of football fans
watch it at home. 

FOX Sports will take the entire country viewing FOX NFL SUNDAY, America`s No. 1
NFL pre-game show, to Arlington, Texas and the new Cowboys Stadium, where the
three minute and thirty second trailer will play live from the enormous
Mitsubishi Electric Diamond Vision screen. The crowd attending the
Cowboys-Seattle Seahawks game will experience the AVATAR trailer live just
minutes prior to the noon (Central) kickoff between the Cowboys and Seahawks, on
the enormous, four-sided, high-definition screen that hangs above the Cowboys
Stadium playing field. At the same time, millions of others watching FOX NFL
SUNDAY will see the trailer on-air - making it the largest live motion picture
trailer viewing in history. 

In addition, throughout the day ninety-second AVATAR commercial spots will air
on all regional games carried on the Fox affiliates, the national game on Fox,
and the World Series on Fox. 

AVATAR opens in theaters everywhere December 18. 

About AVATAR

AVATAR, a live action film with a new generation of special effects, takes us to
a spectacular world beyond imagination, where a reluctant hero embarks on a
journey of redemption and discovery as he leads an epic battle to save a
civilization. James Cameron, the Oscar-winning director of "Titanic," first
conceived the film 14 years ago, when the means to realize his vision did not
yet exist. Now, after four years of actual production work, AVATAR delivers a
fully immersive cinematic experience of a new kind, where the revolutionary
technology invented to make the film disappears into the emotion of the
characters and the sweep of the story. 

About Diamond Vision

The world`s first four-sided, center-hung, high-definition video display in a
stadium consists of four Diamond Vision LED video screens, with the two main
sideline displays measuring 72 feet high by 160 feet wide, and two Diamond
Vision end-zone displays measuring 29 feet high by 51 feet wide. Weighing 600
tons, the screens are suspended 90 feet directly over the center of the playing
surface and stretch from nearly one 20-yard line to the other. With a total
viewing area of 11,393 square-feet, on each side, the Diamond Vision display is
equal to 3,268 52-inch televisions, and has 10,584,064 LED lights. 

About Fox Filmed Entertainment

One of the world`s largest producers and distributors of motion pictures, Fox
Filmed Entertainment produces, acquires and distributes motion pictures
throughout the world. These motion pictures are produced or acquired by the
following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox
Searchlight Pictures and Twentieth Century Fox Animation. 

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Fox Filmed Entertainment
Natalie Johnson, 310-369-3745 



Copyright Business Wire 2009

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