Dee Snider Leads March of Dimes Bikers for Babies(R) Chopper Fundraiser

Two Weeks Left to Win Dale Earnhardt Jr's Custom Chopper

WHITE PLAINS, N.Y., Oct. 29 /PRNewswire-USNewswire/ -- Dee Snider, best known
as the front man for the 1980s heavy metal band Twisted Sister, has teamed up
with the March of Dimes and The Dale Jr. Foundation to help give every baby a
healthy start in life. There is still time to donate to the March of Dimes
for chance to win Dale Jr.'s Custom Orange County Chopper.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091029/DC01798 )

Snider is the national spokesman of March of Dimes Bikers for Babies. For
him, the cause is personal: two of his four children were born prematurely.
Now Snider and NASCAR's Dale Earnhardt, Jr. are leading the pack to help other
babies be born healthy. The two friends hope to raise awareness about their
shared cause - healthy babies and healthy children - by giving away a
custom-built chopper.

The bike, made by Orange County Choppers, was originally given to Earnhardt as
a gift from a sponsor. When he met Snider at the famed Sturgis rally last
year, the two hatched a plan to use the chopper to support the March of Dimes.
They decided to hold a sweepstakes for the chopper. There are only two weeks
left to enter the sweepstakes which ends November 13, 2009. For the official
rules and to enter the sweepstakes, go to www.bikersforbabies.org.

Snider - who is also a radio personality, television host, author, voiceover
artist, screenplay writer and actor - has adopted March of Dimes Bikers for
Babies as his charity event of choice. After riding with the Connecticut
Chapter of the March of Dimes for three years, Snider saw a need and created
and chaired the event that carries his name, Dee Snider's Bikers for Babies on
Long Island, N.Y. That was seven years ago.

"Joining Dee in this year's Bikers for Babies on Long Island was a rush - sort
of like Batman and Robin, but fighting preterm birth instead of crime," said
Dr. Jennifer L. Howse, PhD, president of the March of Dimes. "Bikers and
their families are among the March of Dimes staunchest supporters. They've
given their time and joined countless rides to help give every baby a healthy
start in life."

In total, 33 Bikers for Babies events will be held this year, primarily in the
fall months. The rides average between 60 and 80 miles.

The Dale Jr. Foundation (www.thedalejrfoundation.org) is a charity dedicated
to giving underprivileged individuals, with a focus on youth, the resources to
improve their confidence and education, and the opportunity to achieve
extraordinary goals. To view a video of Dee Snider and Dale Jr. with the
chopper, go to www.jrnation.com.

November is Prematurity Awareness Month, a time when the March of Dimes
focuses the nation's attention on the growing problem of premature birth
(birth before 37 weeks gestation). More information is available at
www.marchofdimes.com/fightforpreemies.

The March of Dimes is the leading organization for pregnancy and baby health.
With chapters nationwide, the March of Dimes works to improve the health of
babies by preventing birth defects, premature birth and infant mortality. For
the latest resources and information, visit marchofdimes.com or nacersano.org.

SOURCE March of Dimes

Todd P. Dezen, +1-914-997-4608, tdezen@marchofdimes.com, Elizabeth Lynch,
+1-914-997-4286, elynch@marchofdimes.com, or Abigail Ray Kozel,
+1-914-997-4533, akozel@marchofdimes.com, all of March of Dimes