Talenthouse Teams With Bartle Bogle Hegarty to Source Photographers and Filmmakers for Global Campaign

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Thu Oct 29, 2009 2:31pm EDT

  MOUNTAIN VIEW, CA, Oct 29 (MARKET WIRE) -- 
Talenthouse, the leading platform for creative collaboration, has
partnered with one of the World's leading advertising agencies, Bartle
Bogle Hegarty to identify photographers, filmmakers and graphic artists
for a global advertising campaign on behalf of ila DUSK, a new personal
safety alarm for women.

    Unique to the platform is the "Creative Invite," which drives the
collaborative process and interaction between members. These invitations
can be commissioned by any artist, brand or organization and provide
opportunities for artists to shortcut the usual career path by working
with established artists or major brands and result in potential
compensation for their work. There will be a $20,000 cash reward
available to be split between all the artists who participate in this
"Creative Invite," with the winner also securing an opportunity to an
internship with one of the World's leading advertising agencies and to
have their film, photography and design included as part of the ila DUSK
advertising campaign.

    "By partnering with Bartle Bogle Hegarty, Talenthouse is able to benefit
brands and artists alike through our creative platform," said Roman
Scharf, CEO Talenthouse. "Talenthouse offers brands the opportunity to
establish a dialogue with their audience and artists to be recognized and
compensated for their work and their following."

    Bartle Bogle Hegarty has created an exciting new challenge for all those
who have wanted to work in brand communication. Bartle Bogle Hegarty is
developing a brand campaign around ila, a personal safety brand for
women. The aim is to get a personal alarm into the hands of every woman
of any age who has ever felt vulnerable when alone, be it when out and
about at night, when running in the early hours of the morning, alone in
a hotel room, or even walking their dog. It was created by Zag, BBH's
brand invention business.

    The challenge is to create a viral film, campaign photography and cover
designs for the ila DUSK personal alarms. The success of this campaign
will not only help make the brand famous by creating global awareness,
but it will put the filmmakers, photographers and designers at the top of
Bartle Bogle Hegarty's 'ones to watch' list.

    "BBH has always been a pioneering agency. We are constantly evolving our
processes to make sure we are always liberating as much creativity as
possible. Today we are partnering with Talenthouse as they build a unique
community -- which we hope will in turn generate interesting and exciting
collaborations for us," said Nigel Bogle, Group Chairman.

    Creative invites can be commissioned by any artist, brand or organization.
Talenthouse does not take an ownership position in any of the work
produced for creative invites. The artist retains full rights for their
intellectual property.

    Artists can log on to www.talenthouse.com to participate.

    About Talenthouse

    Talenthouse is the leading platform for creative collaboration, providing
artists opportunities for recognition and compensation. Talenthouse
embraces artists at every level of their career, as well as all supporters
of the arts. Attracted by the potential for discovering, collaborating
with and mentoring emerging talent, many global brands and acclaimed
industry icons are involved with Talenthouse by hosting Creative Invites.
Brands choose Talenthouse to engage in a dialogue with their audience in a
targeted, relevant and credible context. Talenthouse currently focuses on
film, fashion, music, art and photography.

    For more information please visit www.talenthouse.com

    About Bartle Bogle Hegarty

    Bartle Bogle Hegarty, Ltd. is a full-service advertising agency. The
company was founded in 1982 by John Bartle, Nigel Bogle & John Hegarty and
is based in London, the United Kingdom with shops in London, New York, Sao
Paulo, Singapore, Shanghai and Mumbai. For more information please visit
www.bartleboglehegarty.com

    

Media contact:

Talenthouse Inc.
Frederik Hermann
Email Contact
Phone +1 (650) 930-9813
www.talenthouse.com

Copyright 2009, Market Wire, All rights reserved.

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