MultiVu Video Feed: THE WORLD SERIES FOR BARTENDERS: Top Draught Masters Descend Upon New York City to Compete for 2009 World Draught Master Title
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MultiVu Video Feed: THE WORLD SERIES FOR BARTENDERS: Top Draught Masters
Descend Upon New York City to Compete for 2009 World Draught Master Title
Competition Celebrates 600 Year Old Pouring Ritual, Held in the U.S. for the
First Time; Draught Masters from 32 Countries Competing for World Title
SATELLITE FEEDS:
Friday, October 30, 2009 Friday, October 30, 2009
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NEWS: World's Premier Draught Masters Descend upon New York City
FORMAT: B-roll and Soundbites
STORY SUMMARY: On October 29, draught masters from 32 countries will descend
upon New York City to perform the centuries old Belgian Pouring Ritual and
compete for the 2009 Stella Artois World Draught Master title. The crowned
winner will embark on a global quest where they will visit more than 20
different countries as a Stella Artois brand ambassador and share their
passion and dedication to the craft of the perfect pour.
The annual draught master competition continues to grow in stature and
success. To help celebrate Stella Artois' 10 year anniversary in the U.S., the
contest will be held in New York City after being hosted in Leuven, Belgium
for the past 12 years. The timed competition will take place in front of an
esteemed panel of judges including Food & Wine magazine's Ray Isle, Bon
Appetit magazine's Andrew Knowlton, Stella Artois Draught Master Cian Hickey
and 2008 U.S. Draught Master Winner Anthony Alba.
In addition, this year, New York Fashion Designer Tim Hamilton has created the
Stella Artois Chalice Trophy that embodies the ideals of the competition, as
well as created a limited edition of 500 numbered chalice replicas -- the
brand's iconic glassware.
Representing the U.S. in the World Draught Master Finals on October 29th is
Las Vegas bartender Greg Black. A bartender since 1997, Black was named U.S.
champion during this year's U.S. Stella Artois Draught Master Competition
where he exhibited his master of the 9-Step Belgian Pouring Ritual.
SOUNDBITES:
-- Greg Black, World Draught Master Finalist from Las Vegas, Nevada
-- World Draught Master Winner TBD
-- World Draught Master Judge
-- Tim Hamilton, NY Fashion Designer and designer of the Stella Artois
Chalice Trophy
-- MOS interviews and general crowd reaction
-- Anheuser-Busch InBev Representative
B-ROLL INCLUDES: ** Competition footage featuring Greg Black and other World
Draught Master Finalists **Final round competition and presentation of Stella
Artois Chalice Trophy ** General competition footage ** Highlights of world
draft finalists visiting NYC landmarks ** Finalists dinner at Markt
Restaurant, NYC **
VIDEO PROVIDED BY: Anheuser-Busch InBev
FOR TECHNICAL INFORMATION DURING THE FEED, PLEASE CALL: Michele Wallace,
917-741-5147
FOR MORE DETAILS: Jeffrey Sindone, 212-554-2155/917-224-7140,
Sindone@forumstrategies.com
/PRNewswire -- Oct. 29/
SOURCE Anheuser-Busch InBev
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