Yum! Brands International Division Opens 13,000th Restaurant, Reinforcing Strength of Global Portfolio and Growth in Key Emerging Markets

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Thu Oct 29, 2009 4:04pm EDT

Latest Milestone Spotlights India`s First KFC Krushers Flagship Store-in-Store
Concept
LOUISVILLE, Ky.--(Business Wire)--
Yum! Brands, Inc. (NYSE: YUM) announced the grand opening of its 13,000th
restaurant outside the U.S. and China by its international division, Yum!
Restaurants International (YRI), reinforcing the strength of the Company`s
global portfolio of brands and growth in key emerging markets. The new
restaurant, located in New Delhi, is the first KFC in India to feature a
Krushers beverage bar and store design highlighting YRI`s popular new line of
cold and hot drinks. 

"The enormous popularity of KFC and Pizza Hut has never been more evident as we
continue to expand our system around the globe," said Graham Allan, president,
Yum! Restaurants International. "It is fitting we are opening our 13,000th
restaurant (outside of the U.S. and China) in India, one of the world's most
dynamic markets with huge growth potential." 

The Company`s latest opening is India`s first KFC with a Krushers store-in-store
concept offering a range of cold and hot beverages that includes yogurt and
fruit smoothies, dairy-based and soda-based drinks. The Krushers line of
beverages, which is customized for each market, is the largest beverage launch
in YRI`s history. The Company will have Krushers in at least 2,000 restaurants
by year-end 2009, with plans to expand to 5,000 restaurants in 2010. Krushers
first launched in Australia and is currently located in 19 markets across the
globe, including Brazil, the Philippines and the Middle East. 

Over the past 11 years, Yum! has become the largest and fastest growing
restaurant company in India. As of the third quarter 2009 earnings, the Company
has 153 Pizza Huts in 34 cities and 49 KFCs in 11 cities. In June, the Economic
Times (India) named Pizza Hut the most trusted food service brand in the country
for a fifth year, demonstrating the brand`s popularity in a market with a large
middle class population. 

"By 2015, we expect to have at least 1,000 restaurants in India, up from just
over 200 today," said Niren Chaudhary, managing director, Yum! Restaurants
International India. "The number of people who can afford our food will reach
200 million people within five years and we are very excited about serving Pizza
Hut, KFC and soon Taco Bell to them." 

YRI is the largest division of Yum! Brands with 13,000 restaurants outside the
U.S. and China Division (including Thailand KFC and Pizza Hut and Taiwan KFC).
One of Yum! Brands` four key business strategies is to drive aggressive
international expansion and build strong brands everywhere. In 2008, operating
profit for YRI was $528 million. The year 2008 also marked the eighth year that
YRI has opened more than 700 new restaurants outside the U.S. and China. 

Yum! Brands, Inc., based in Louisville, Kentucky, is the world`s largest
restaurant company in terms of system restaurants, with more than 36,000
restaurants in over 110 countries and territories. The company is ranked #239 on
the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of
the company`s restaurant brands - KFC, Pizza Hut, Taco Bell and Long John
Silver`s - are the global leaders of the chicken, pizza, Mexican-style food and
quick-service seafood categories, respectively. Outside the United States, the
Yum! Brands system opened more than four new restaurants each day of the year,
making it a leader in international retail development. The company has
consistently been recognized for its reward and recognition culture, diversity
leadership, community giving, and consistent shareholder returns. In 2007, the
company launched World Hunger Relief, the world`s largest private sector hunger
relief effort to raise awareness, volunteerism and funds to benefit the United
Nations World Food Programme (WFP) and other hunger relief agencies. To date,
this effort has raised $36 million for the WFP and other hunger relief agencies
and is helping to provide 160 million meals and save the lives of about 4
million people in remote corners of the world, where hunger is most prevalent.

Yum! Brands
Virginia Ferguson, 502-874-8200 

Copyright Business Wire 2009

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