Serenic Reports Excellent Results for Second Quarter, 2010

EDMONTON, ALBERTA, Oct 29 (MARKET WIRE) --
Serenic Corporation (the "Company" or "Serenic") (TSX VENTURE: SER), an
international software developer specializing in integrated financial
management and HCM solutions for Non-Profit organizations, government
agencies, and Microsoft Dynamics NAV users, is pleased to announce its
financial results for the three and six months ended August 31, 2009.

Financial results are summarized as follows:

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Statement of (Unaudited) (Unaudited)
Operations Three months ended Six months ended:
Information
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Aug 31, Aug 31, Aug 31, Aug 31,
2009 2008 % 2009 2008 %
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$ $ $ $
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Revenue 2,957,815 2,398,524 23.3 5,704,192 4,371,837 30.5
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Income (loss)
for the period 412,577 (80,025) 615.6 297,876 (630,868) 147.2
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Basic income
(loss) per
share 0.03 (0.01) 400.0 0.02 (0.04) 150.0
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EBITDA (1) 530,835 69,667 661.8 568,547 (338,870) 267.7
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EBITDA as a %
of revenue 17.9% 2.9% 517.2 13.0% (7.7)% 268.8
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Diluted income
(loss) per
share 0.03 (0.01) 0.02 (0.04)
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Weighted
average common
shares
outstanding # # # #
(basic) 15,185,458 15,185,458 15,185,458 15,181,349
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1. EBITDA represents earnings before interest, taxes, depreciation,
amortization, and stock based compensation. Please review the Serenic
Management Discussion and Analysis for the quarter ended August 31, 2009
for more information.

FINANCIAL HIGHLIGHTS

- Revenue for the quarter increased by 23.3% to total $2,957,815, up from
$2,398,524 recorded in the comparable period last year. Factors
responsible for this change were software license sales of $1,299,061, up
17.2% over Q2 last year; client services revenue of $859,537, up 40.0%
from Q2 last year; and recurring maintenance and other revenue of
$799,217 up 18.2% from Q2 last year.

- Gross profit increased by
$312,036 or 17.0% over Q2 of the prior year, while the gross margin
percentage as a function of revenue declined marginally to 72.6%, from
76.6% in the prior year.

- Expenses in Q2 decreased overall by 12.3%, down by $246,353 to
$1,757,324, from $2,003,677 as recorded in Q2 last year. Despite a
foreign exchange rate higher than in Q2 of last year, which inflated a
significant portion of the Company's expenses that were transacted in
U.S. dollars, overall expenses declined due to measures taken by
management during the past two quarters to streamline operations.

- Development costs of $156,727 were invested during the quarter into the
Company's flagship product, Navigator. The Company has been working
closely with Microsoft in a unique program in which the latest Microsoft
technologies for its Dynamics NAV product are being learned and adopted
into Serenic Navigator. These will provide future capability for
Serenic's solutions to be optimized utilizing thin client technology and
to provide a unique and highly effective user interface which seamlessly
integrates with Microsoft Office.

- Net income for the quarter improved dramatically to $412,577 from a
loss of $80,025 in Q2 of last year. The increase in revenue and gross
profit and close control of expenses generated the net income. In the
prior year, the Company had invested in increasing its capabilities for
an expected increase in revenues, which failed to materialize.

- Commensurate with higher revenue, gross profit and lower costs, EBITDA
improved significantly to $530,835 or 17.9% of revenue as compared to
$69,667 or 2.9% of revenue in Q2 of the prior year.

- The combination of increased revenues and gross margin and the
reduction in expenses generated net income of $412,577 in the current
quarter, an improvement of $492,602 over the small net loss recorded in
the same period last year. The net income of the current quarter has
generated year-to-date net income of $297,876, rendering the Company
profitable after two quarters and $928,744 ahead of the year to date loss
of $630,868 reported at this time last year. In concert with these
results, EBITDA has also been positively impacted, having increased to
$568,547 as measured on a year to date basis.

- Revenue for the past four quarters has increased by 22%, 30%, 39% and
23% over their comparable periods in the prior year, which is most
encouraging, considering the challenges presented by the current US and
international economies in which the Company conducts business.

Please refer to the financial statements and Management Discussion and
Analysis for the quarter ended August 31, 2009 filed at www.sedar.com for
more detailed information.

QUARTER REVIEW

Serenic is pleased with its excellent performance during the quarter.
Revenue growth occurred in each of the Company's revenue streams of
software licenses, client services and consulting and maintenance
contracts. Of particular significance, software licenses sales increased
by 17.2% to $1,299,061 with several noteworthy sales to new customers
being recorded in Q2, including IUCN, the world's oldest and largest
global environmental network with more than 1,000 member affiliates and
11,000 volunteer scientists in 160 countries, several Native American
tribes, a museum, and numerous other sales in the American and
international markets. These sales to new customers are particularly
rewarding, as they are foundational for continued growth of future
recurring revenue, from both consulting and maintenance revenue streams.

In our previous MD&A for the quarter ended May 31 2010, the Company
reported that in the prior two quarters it had optimized staffing levels,
reduced travel, marketing, and corporate expenses wherever possible, and
reduced its overall committed expenditure levels. These cost control
initiatives continued in the most recent quarter just ended, which
resulted in lower costs being incurred than in the comparable quarter of
the past year. This occurred despite the negative impact of an
unfavourable exchange rate in the current quarter which served to inflate
the U.S. dollar based transactions which form the major portion of the
Company's expenses. Investments in marketing initiatives of prior
quarters, particularly those regarding sales lead generation and website
improvement, are continuing to benefit the Company today, and only few
additional costs are required to exploit these programs today.

During the quarter, Serenic continued to invest in the development of its
new version of its flagship Navigator software application. Working
closely with the Microsoft Dynamics NAV development team, Serenic has
incorporated the latest Microsoft technological improvements into its
latest release of Navigator. Serenic was again recognized in the quarter
by Microsoft for achieving a high level of sales and business
performance, while maintaining a constant dedication to customer
satisfaction and innovation. The Company was named Microsoft's Dynamics
ISV of the Year for the United States; nominated to the President's Club
for 2009, and again appointed to Microsoft's Inner Circle, an elite group
of global partners whose achievements rank them at the top echelon of the
Microsoft global network of partners.

OUTLOOK

Management continues to be vigilant of the current global economies, and
intends to maintain its cautious and prudent operational strategies
through Fiscal 2010. Marketing and other discretionary expenditures will
likely be increased over the next few quarters as necessary to market the
Company's software and services, to continue to grow the sales pipeline,
and to pursue new business opportunities both internationally and within
North America. Administrative spending will need to be increased during
the next few quarters to prepare to convert accounting procedures to
International Financial Reporting Standards, as will be required for all
Canadian publicly traded companies in 2011. The Company will also
continue to invest as required to conclude the development of its new
software versions and prepare them for general release.

Since September 2008 when the global economy first entered into its
current malaise, management has been and will continue to be mindful that
the Company's clients might encounter funding challenges that could
prevent them from purchasing Serenic's products and services. And, while
this has not manifested itself substantially across all markets which
Serenic serves, certain customers and prospects have had to suspend or
altogether discontinue projects with the Company. Management intends to
closely monitor this situation and to take appropriate actions to
mitigate any negative impact if and when such actions are warranted.
Serenic's current and prospective customers continue to proceed
cautiously. However, through aggressive prospecting and relationship
building, the Company continues to successfully attract new clients and
build its pipeline of prospective clients. Our revenue streams of
consulting and maintenance contracts continue to grow, although the
growth of the consulting revenue is not expected to continue as
aggressively as it has during the past two quarters, as the Company's
services teams use of outside suppliers have essentially caught up with
the pent up demand for services, and new direct license sales have not
created demand for services beyond what the consulting team can normally
accommodate.

With respect to corporate development, management will continue to seek
out partnerships with other organizations to better leverage
opportunities in current markets and/or to engage in new markets. As
well, investigation of accretive merger and acquisition opportunities and
other potential scenarios that might serve long term objectives will
continue to be pursued.

Management and staff are highly enthused about the imminent release of
the new Navigator products. The Company's first beta client using the new
version has reported very favorably on its positive impact to their
organization. The new applications are now being demonstrated to
prospective new clients and general release to market of the new
Navigator product is expected to occur in Q3 of this fiscal year. The new
version of Navigator provides two major benefits for customers: (a) a
significantly improved user experience that uses a "Role Tailored Client"
(i.e., capability for each user to utilize a customizable interface
incorporating only the tasks the user requires on-screen), with seamless
integration to Microsoft Office programs; and (b) the capability of
web-based interaction by users utilizing "thin-client" architecture. This
renders Navigator more accessible through a web browser, thereby
enhancing accessibility, availability, and performance. These features
are highly beneficial and sought after by organizations who typically
consider Serenic's products. We do not believe any of the Company's
legacy competitors currently offer similar capabilities, particularly
when combined with seamless integration to Microsoft Office products, and
unique international applicability features such as multi language and
multi currency functionality.

The results of the past four quarters have been very favorable for the
Company, particularly considering the challenging times. Armed with this
success, a strong cash position, and exciting new products, we are
optimistic that Serenic will continue to make significant progress to
enhance its position as a strong global contender in its markets.

About Serenic Corporation

Serenic Corporation publishes mission-critical software products for
not-for-profits (NFP), educational institutions and governments. The
Company's products are based on leading application and technology
platforms from Microsoft, including Dynamics NAV, SQL Server, and .NET,
and are distributed in North America and internationally through
value-added resellers and a direct sales organization. Serenic
Corporation is the exclusive developer of human resource management and
payroll products for Microsoft Dynamics NAV ERP users in North America.
Serenic was named the "ISV (Industry Solutions Vendor) Partner of the
Year" by Microsoft for 2009 and is a member of Microsoft's President Club
and Inner Circle, the latter being an elite group of sixty-seven members
representing the top 1% of Microsoft partners world-wide. Serenic has
offices in Edmonton, Alberta and Denver, Colorado and staff located
throughout the USA.

ON BEHALF OF THE BOARD OF DIRECTORS

Dwayne Kushniruk, Chairman

SERENIC CORPORATION

Forward Looking Statements

Certain statements contained in this press release, including statements
which may contain words such as "could", "should", "expect",
"anticipate", "believe", "will", and similar expressions and statements
relating to matters that are not historical facts, are forward looking
statements. Such forward looking statements involve known and unknown
risks and uncertainties which may cause the actual results, performances
or achievements of Serenic Corporation to be materially different from
any future results, performances or achievements expressed or implied by
such forward looking statements. Such factors include, but are not
limited to, software industry risks, general business risks, foreign
currency risks, economic dependence risks, and credit risks.

The TSX
Venture Exchange has not reviewed and does not accept responsibility for
the adequacy or accuracy of this release.

Contacts:
Serenic Corporation
Dwayne Kushniruk
Chairman
1-877-426-5385 x 509
dkushniruk@serenic.com

Serenic Corporation
Paul Johnston
CFO
1-877-426-5385 x 509
pjohnston@serenic.com

The Dollarton Group Inc.
Nick Waddell
Investor Relations
(877) 737-3642 x144
ir@serenic.com

The Dollarton Group Inc.
Kit Spence
Investor Relations
(877) 737-3642 x144
ir@serenic.com

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