CafePress Celebrates 10 Years As the World`s Leading Self-expression Destination and Cultural Barometer

* Reuters is not responsible for the content in this press release.

Thu Oct 29, 2009 4:18pm EDT

SAN MATEO, Calif.--(Business Wire)--
With a 10-year history as the world`s favorite place to find and make unique
t-shirts and gifts CafePress has the perfect excuse to party like it`s 1999.
Since its inception in 1999, the site has commemorated movie releases,
presidencies and pop culture phenomenon with creative, user-designed
merchandise. And, with each passing day customer sales and product creation have
made its vast catalog of user-created products a true reflection of public
sentiment and a widely referenced Cultural Barometer. 

After 10 years of incremental success CafePress has racked up some impressive
stats:

* They`ve amassed over nine million registered users who make and sell unique
T-shirts, bumper stickers, buttons, mugs, and more - as a matter of fact they
created an online catalog of over 250 million different products. 
* On average, the CafePress community adds over 250,000 new products to
CafePress everyday. That`s over 10,000 an hour, almost 200 a minute - three new
products every second! That`s a whole lot of self-expression! 
* Next stop, Paris? If you were to line up all of the T-shirts CafePress has
sold, they would stretch from San Francisco to London. 
* Wow, talk about sticker shock! With all the bumper stickers CafePress has
sold, you could wallpaper the Washington Monument. Six times. 
* No laundry until Friday? If you bought one of each available CafePress kid`s
garments, you`d have four outfits for every 10-year old in America.

CafePress began its life as a garage-based start-up in San Leandro, California;
ten years later it`s grown into a global corporation with locations in San
Mateo, California, Louisville, Kentucky and has international websites in the
United Kingdom, Canada, and Australia. 

"Ten years ago we launched CafePress; and while our most-popular designs may
change from day-to-day (depending on the latest talk around water coolers), one
thing remains the same: CafePress is a where people come to express their unique
personalities," comments Fred Durham, CafePress CEO and Co-founder. "I can`t
begin to thank everyone enough for making CafePress such a fun destination for
self-expression." 

A selection of CafePress` most notable items of the past 10 years include:

* 1999: CafePress ships its first product: a killpopradio.com white T-shirt. 
* 2003: Political-minded citizens speak out against "The Arnold" with
merchandise demanding the California Governor`s recall. 
* 2004: Trekkies take over the site following CafePress` partnership with
Paramount Digital Entertainment and the opening of a StarTrek.com trading
outpost. 
* 2005: Embrace your inner-nerd with geek-chic merchandise. 
* 2006: CafePress gave no love to Valentine`s Day this year with
Anti-Valentine`s Day merchandise (they made room for Valentine`s Day items too
for diehard romantics too). 
* 2007: Hillary devotees support her bid for the presidency with "Team Hillary"
paraphernalia. 
* 2008: Politics reign supreme - CafePress shoppers rock the vote with "Obama
Mama" or "Palin for VP" merchandise and the Cultural Barometer predicts election
outcome! 
* 2008 - 2009: CafePress teams with Summit Entertainment and The Twilight Saga
to offer fans Twilight and New Moon merchandise following each film`s release.
If you can`t meet R-Patz in person, wear him.

About CafePress

CafePress is the world's biggest destination for self-expression through
merchandise. Each month over 11 million shoppers visit CafePress to buy or
create T-shirts, mugs, posters and other gifts that reflect their interests,
passions, beliefs and affiliations. Launched in 1999, CafePress has empowered
individuals, Non Profits and businesses to create, buy and sell customized
merchandise online using the company's unique print-on-demand and e-commerce
services. Today, CafePress is a growing network of over 6.5 million members who
have unleashed their creativity to transform their artwork and ideas into an
impressive catalog of over 250 million unique gifts. 

Learn more about CafePress at http://www.cafepress.com or on their international
sites in Australia (http://www.cafepress.com.au), Canada
(http://www.cafepress.ca) and the United Kingdom (http://www.cafepress.co.uk). 

About CafePress Cultural Barometer Report

With over 11 million shoppers monthly coming to CafePress to buy or create
merchandise that reflects their interests, passions, beliefs and affiliations,
it's a real-time reflection of the things people truly care about. CafePress
created the Cultural Barometer Report to share some of the more interesting,
obscure, newsworthy, overwhelming, and just plain funny trends that come to our
attention via the almighty T-shirt.

for CafePress
Kimberly Youngstrom, 212-221-1713
kyoungstrom@kaplowpr.com

Copyright Business Wire 2009

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