METRO US Newspaper Achieves Position as 5th Largest Newspaper in United States
* Reuters is not responsible for the content in this press release.
NEW YORK--(Business Wire)-- Metro US, the leading free daily newspaper, has become the 5th largest circulated newspaper in the country according to newly released circulation statistics. With a US circulation of 590,553 daily copies according to the most recent Certified Audit of Circulation report, Metro US newspaper (New York, Philadelphia, and Boston) has effectively pulled ahead of the Washington Post to reach this position. The leading paid-for newspapers` circulations decreased an average of 13% in New York, 9% in Philadelphia, and 18% in Boston, according to six-month daily average figures released Monday by the Audit Bureau of Circulations. The national average daily circulation plunged 10.6% - one of the most severe drops in overall circulation in the past ten years. In addition to this increase in rank, according to the 2009 Scarborough Survey, Metro keeps its leading position among a key demographic of young professionals. Among all print publications Metro reaches the highest percentage of adults 18-49 years old. Metro attributes this leadership position to its ability to adapt the product to suit market demands. Recent changes include a redesigned print product, an expanded weekend edition, new creative advertising solution including glossy and zoned cover wraps, an interactive text poll and editorial sponsorships. "Our free papers provide the Twittering, blogging, and Facebooking generation with something new and different, quick news and bite-size information, which means they can keep up to speed in a 20-minute commute," says Pelle Tornberg, Founder and CEO of SeaBay Media. While changing advertising patterns have left traditional newspapers scrambling to adapt to competition from the Internet, Metro has understood the dynamics of the market for free content from the start. In a time when paid newspapers are declining circulation and losing readers, Metro keeps growing and giving people what they want and deserve: quality news for free. About METRO US Metro is the 5th largest circulated and fastest growing newspaper in the Unites States. Attracting a young, active, well-educated audience of 1.2 million daily readers across New York, Boston, and Philadelphia, Metro has a unique reach in the market. Metro provides metropolitans a quick, easy way to stay informed about the world around them and sharpen their minds for the day ahead. As the world's largest global newspaper, Metro is published in over 100 major cities across 19 countries across Europe, North & South America and Asia. www.metro.us Metro New York Lauren Berkemeyer, 646-792-8076 lauren.berkemeyer@metro.us Copyright Business Wire 2009
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.



Follow Reuters