Consorte Media Launches Tiene Sites to Provide Advice to Savvy Latinas

* Reuters is not responsible for the content in this press release.

Thu Oct 29, 2009 12:01am EDT

Bilingual informational sites a series from leading digital marketing company
that will enable advertisers to connect with educated, high-earning, bilingual
U.S. Hispanic women



SAN FRANCISCO, Oct. 29 /PRNewswire/ -- Consorte Media, a leading digital
marketing company connecting advertisers with Hispanics online, today
announced the launch of the Tiene sites. The Tiene sites include TieneChic,
TieneDinero, TieneSalud, TieneEDU, and TieneTec. The Tiene sites target
second-generation Hispanic women and are in English and Spanish. The sites
offer information and advice on finance, fashion, health and fitness,
education and technology.

"Latinas are one of the fastest-growing, most tech-savvy groups of Internet
users, but until the Tiene sites, there were few sophisticated and smart
informational sites targeting this highly connected and influential group,"
said Alicia Morga, CEO of Consorte Media. "As a professional Latina, I saw
there were few sites that served an audience like myself, so Consorte decided
to work with the best content creators to launch the 'Tiene' line of sites to
fill this gap."

The Tiene sister sites offer a wide range of targeted advertising options for
brands looking to reach women in the lucrative second-generation Hispanic
demographic (bilingual Latina women born and raised in the U.S.). The
collective buying power of Hispanics is expected to rise sharply to $1.2
trillion in 2012, up from $862 billion in 2007 - and Hispanic women often
drive the majority of their household's purchase decisions.

About Consorte Media
Through its network of premium content sites, extended advertising network of
third-party sites, and targeted lead generation services, Consorte provides
companies with multiple ways to connect with Hispanic consumers online.
Consorte combines its Spanish-language media expertise and deep knowledge of
the Hispanic consumer market with its proprietary technology platform to
generate high quality results for its advertisers. Consorte Media is a
privately held company based in San Francisco, Calif. For more information
about Consorte, please visit www.consortemedia.com.




SOURCE  Consorte Media

Ariana Garcia , +1-415-677-4431, info@TieneChic.com
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.