Are You "Knick Knack," "Fiction Vixen," or "Relentless Dentist"? Introducing Amazon PayPhrase - the Easy-to-Remember Shortcut to Paying Quickly across the Web and on Amazon.com

Now all you need is a phrase and a PIN to purchase products on the web with the
preferred payment and shipping methods you already have on file at Amazon - no
signing in with a username and password, and no more sharing sensitive payment
information with multiple websites
SEATTLE--(Business Wire)--
Amazon Payments, Inc., a subsidiary of Amazon.com, Inc. (NASDAQ:AMZN), today
introduced Amazon PayPhrase, the easy-to-remember shortcut for paying on
Amazon.com and other websites. With Amazon PayPhrase, online shoppers simply
choose their own customized phrase - such as "Knick Knack," "Home Sweet Home,"
or "Jake`s Allowance" - and then enter that phrase along with a PIN to quickly
preview their order and complete their purchase. PayPhrase allows Amazon.com
customers to checkout across the web with their preferred payment and shipping
methods stored at Amazon.com, but without having to share sensitive payment
information with multiple websites. All websites accepting Checkout by Amazon,
including DKNY, Jockey, Patagonia, Buy.com, J&R Electronics, and Car Toys, will
be offering PayPhrase as a checkout option. Amazon.com customers can create
their PayPhrase and start using it today by visiting www.amazon.com/payphrase.

Amazon.com customers can use their PayPhrase for express checkout wherever they
see the PayPhrase button - on sites across the web and on Amazon.com. Customers
on Amazon.com simply find the item they want, type their PayPhrase into the
PayPhrase button on the product`s page, and click to instantly preview the total
cost of their order, including shipping and tax. No need to "Add to cart,"
"Proceed to checkout," sign in, or type in credit card information. If the
customer is satisfied with their order, they enter their PIN to complete the
order. With participating websites that accept Amazon PayPhrase, Amazon.com
customers do not need to register or create a new account in order to make a
purchase.

Merchants who accept Amazon PayPhrase offer their customers a convenient and
secure way to shop while Amazon Payments takes care of processing the payment
transactions. Merchants can accept PayPhrase orders right away simply by using
Checkout by Amazon, which automatically supports PayPhrase. By offering Amazon
PayPhrase, merchants can benefit from the familiar Amazon.com checkout
experience. PayPhrase is available through all Checkout by Amazon merchant
websites starting today, and on additional websites as new merchants join
Checkout by Amazon.

"PayPhrase solves the headache of trying to keep track of all the different
usernames and passwords people use to shop on various sites across the web. With
PayPhrase all you need is one phrase and one PIN to pay online," said Matt
Williams, General Manager, Amazon PayPhrase (Matt`s PayPhrase is "good to go").
"We think customers will enjoy the simplicity that Amazon PayPhrase offers, and
we hope they`ll have some fun choosing their own personal phrases."

Amazon PayPhrase also makes it easy for parents to set up an online allowance
and monitor their teens` purchases. By creating a PayPhrase for their teenager
or student away at college, parents can set monthly spending limits and monitor
or approve purchases. With PayPhrase, parents have the flexibility to preview
every order placed, including the ability to approve or decline each order via
e-mail or mobile phone text alerts.

For more information or to get started with PayPhrase today, visit
www.amazon.com/payphrase.

About Amazon Payments

Amazon Payments provides consumers, merchants, and developers the simple and
trusted way to pay and get paid online. Amazon Payments enables consumers to
send and receive payments for goods or services by using the payment methods
already associated with their Amazon.com accounts. Merchants and developers can
also take advantage of a portfolio of payment and checkout solutions, such as
Checkout by Amazon, Amazon PayPhrase, Amazon Simple Pay and Amazon Flexible
Payments Services, to enable tens of millions of Amazon customers to complete
purchases on their websites and applications. Go to
http://www.amazonpayments.com for more details.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection.
Amazon.com, Inc., seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon`s developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end technology
platform, which developers can use to enable virtually any type of business.
Examples of the services offered by Amazon Web Services are Amazon Elastic
Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon
SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments
Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.

Amazon.com, Inc.
Media Hotline, 206-266-7180

Copyright Business Wire 2009