Goodbye Mirdles! Freshpair Launches Stylish Men's Shapewear Department

NEW YORK, Oct. 29 /PRNewswire/ -- For the past eight years, Freshpair.com has
been helping women look slim and sleek with an extensive shapewear department.
Women have had push-up bras and shapewear for years. Freshpair decided it
was time men had some options to help them look better under their clothes as
well - be it slimming down or bulking up. In October, Freshpair launched
their men's shapewear department: www.freshpair.com/mens/shapewear.html, full
of stylish ways for men to look leaner and more sculpted (plus styles that
enhance the male anatomy).

Until now, men have not had many options when it came to shapewear. Men's
girdles (aka mirdles) have been around for over 25 years, but these garments
were strictly functional - not fashionable. Freshpair is now offering shaping
tops and bottoms for men from designer labels that look more like regular
underwear and t-shirts. Men can wear many of these compressive items to the
gym, under work clothes or alone with jeans.

"According to our recent poll, 79% of men said they were unhappy with their
current body, citing their love handles as the main problem area. Of that
79%, 61% said they would be willing to try men's shapewear if it looked like
normal clothing," reported Freshpair President, Michael Kleinmann. "The styles
in our new Men's Shapewear Department will definitely hide love handles, back
bulges and man boobs, while looking stylish and modern."

Some of the top selling items in the Men's Shapewear Department include tanks
and t-shirts from Equmen, which trim up to 3 inches from the waist while
improving your posture, and the 2(x)ist Form Trunk, which shaves 1 - 2 inches
from the waistline using a 6 inch microfiber waistband. Shapewear doesn't just
apply to styles that slim the body, though - it also includes styles that
enhance the male anatomy (front and back). Top rated enhancing styles include
the Joe Snyder Launch Bikini, designed with sling pouch construction to place
the male anatomy front and center, the Calvin Klein Body Boost Trunk, with an
internal boost strap, and the Go Softwear Padded Butt Brief, with
strategically placed padding to create a more rounded rear end. The new men's
shapewear department also includes enhancing styles from C-IN2, Andrew
Christian, Gregg Homme, Macho and Sculptees.

About Freshpair.com
Freshpair.com is the leading online retailer of men's and women's intimate
apparel. With over 100 brands available on the site and an expert staff that
knows the ins and outs of the fits, sizing & styles, Freshpair.com is the
premiere destination for everything underwear. Freshpair.com is also the
founder of National Underwear Day, a holiday dedicated to the appreciation of
underwear. Freshpair.com's exceptional customer service and huge selection
help make every shopping experience comfortable and convenient. Freshpair.com
also offers free shipping on all US orders. Visit Freshpair at
www.freshpair.com.

SOURCE Freshpair

For inquiries or additional information about Freshpair and/or National
Underwear Day, please contact: Lindsay Massey, Freshpair, +1-212-505-6900
x210, Lindsay.massey@freshpair.com