Great American Cookies(R) Brings 'Aliens in the Attic' Down to Earth
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National promotion launches with limited-edition Cookie Cake design, festive
trick-or-treat bags and exclusive coupon
ATLANTA, Oct. 30 /PRNewswire/ -- Great American Cookies®, innovators of the
original Cookie Cake, announced today that the company has partnered with
Twentieth Century Fox Home Entertainment to promote the November 2009 Blu-ray
and DVD release of "Aliens in the Attic." The multifaceted promotion will
include a limited-edition Cookie Cake, an exclusive coupon offer, and more.
The promotion is supported by NexCen Franchise Management, Inc., a subsidiary
of NexCen Brands, Inc.
The promotion kicks off Oct. 31 (Halloween) when Great American Cookies stores
across the country will distribute trick-or-treat bags featuring artwork from
the movie to customers. Beginning Nov. 3, customers visiting select Great
American Cookies stores will also receive a coupon for up to $5 off the
purchase of "Aliens in the Attic" at f.y.e. and Suncoast store locations
nationwide. The coupon will be available until the end of the promotion, Nov.
30, or while supplies last.
Great American Cookies also has created a limited-edition version of their
signature Cookie Cake featuring the "Aliens in the Attic" logo. The Cookie
Cake will be available during the promotional period and will be on display at
participating Great American Cookies stores. The promotion will be supported
by a new "Aliens in the Attic" page at www.greatamericancookies.com, which
will contain all of the details of the promotion, including a printable
coupon, as well as the trailer for "Aliens in the Attic" and a link to the
movie's Web site.
"Some of the best memories are made when families come together to watch a
movie at home," said Jenn Johnston, senior vice president of brand marketing
for NexCen Franchise Management, Inc. "Of course, no movie night experience is
complete without delicious snacks, so we're excited to offer our customers an
Aliens in the Attic inspired Cookie Cake to enjoy with their families."
"Aliens in the Attic" is an adventure/comedy about kids on a family vacation
who must fight off an attack by knee-high alien invaders with world-destroying
ambitions while the youngsters' parents remain clueless about the battle. For
more information about the movie visit www.aliensintheatticmovie.com.
About Great American Cookies (www.greatamericancookies.com)
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength
of an old family chocolate chip cookie recipe. For over 30 years, Great
American Cookies has maintained the heritage and integrity of its products by
producing original cookie dough exclusively from its plant in Atlanta. Made
famous by its signature Cookie Cakes, trademark flavors and menu of gourmet
products baked fresh in store.
About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on
franchising. It owns a portfolio of franchise brands that includes two retail
franchise concepts: TAF(TM) and Shoebox New York®, as well as five quick
service restaurant (QSR) franchise concepts: Great American Cookies®,
MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The
brands are managed by NexCen Franchise Management, Inc., a subsidiary of
NexCen Brands.
About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment
LLC (TCFHE) is the worldwide marketing, sales and distribution company for all
Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy
as well as acquisitions and original productions. The company also releases
all products around the globe for MGM Home Entertainment. Each year TCFHE
introduces hundreds of new and newly enhanced products, which it services to
retail outlets -- from mass merchants and warehouse clubs to specialty stores
and e-commerce - throughout the world. Twentieth Century Fox Home
Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a
News Corporation company.
Media Contacts:
Steven Rice Jacob Hawkins
Ogilvy Public Relations Ogilvy Public Relations
404-881-2317 404-881-2339
steven.rice@ogilvypr.com jacob.hawkins@ogilvypr.com
SOURCE NexCen Brands, Inc.
Steven Rice, +1-404-881-2317, steven.rice@ogilvypr.com, or Jacob Hawkins,
+1-404-881-2339, jacob.hawkins@ogilvypr.com, both of Ogilvy Public Relations,
for NexCen Brands, Inc.
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