Sony Computer Entertainment America Announces God of War(R) III Ultimate Edition - an Exclusive Collector's Pack Celebrating the Final Installment of the Award-Winning Franchise

Sony Computer Entertainment America Announces God of War(R) III Ultimate
Edition - an Exclusive Collector's Pack Celebrating the Final Installment of
the Award-Winning Franchise
Housed in a Replica of Pandora's Box, the God of War(R) III Ultimate Edition
will Include Premium Collectible and Digital Content for Fans New and Old

FOSTER CITY, Calif., Oct. 30 /PRNewswire/ -- Sony Computer Entertainment
America (SCEA) announced today the worldwide release of the God of War® III
Ultimate Edition available exclusively for the PlayStation®3 (PS3(TM)) system.
Built by the fans and for the fans of the award-winning God of War®
franchise, the God of War III Ultimate Edition will feature an assortment of
exclusive collectible and digital content encased in a high-end sculpted
replica of Pandora's Box. Scheduled to release along with God of War III in
March 2010, consumers can pre-order their copy of the God of War III Ultimate
Edition beginning today from select retailers and receive a free
PlayStation®Network voucher code to download the God of War III E3 2009 demo.

"The God of War franchise has an incredibly loyal fanbase and we know they
will be extremely excited with all the exclusive content and memorabilia we've
packed into God of War III Ultimate Edition," said Scott A. Steinberg, Vice
President, Marketing, SCEA. "With fans waiting patiently for the arrival of
God of War III for the PS3, we wanted to make sure their anticipation was
properly rewarded."

In addition to a copy of the highly anticipated God of War III and the
limited-edition art book, fans will receive exclusive digital content
headlined by the director's cut of God of War: Unearthing the Legend, a
full-length movie documentary depicting the history of the God of War
franchise. The UltimateEdition will also include God of War- inspired
downloadable music in the form of the God of War Trilogy soundtrack and the
God of War Heavy Metal EP (Extended Play). Lastly, fans will have access to
the God of War Combat Arena, containing an exclusive environment and up to
seven unique challenges, as well as the exclusive Kratos skin, Dominus, all
available for download via the PlayStation Network. The God of War III
Ultimate Edition will retail for $99.99 (MSRP).

Developed by Sony Computer Entertainment Worldwide Studios, Santa Monica
Studio, God of War III is set in the realm of Greek mythology and is a
single-player game that allows players to take on the climatic role of the
ex-Spartan warrior, Kratos, as he treads through the intimidating heights of
Mt. Olympus and the dark depths of hell to seek revenge on those who betrayed
him. Armed with double-chained blades, Kratos must take on mythology's
darkest creatures while solving intricate puzzles throughout his merciless
quest to destroy Olympus.

Utilizing a new game engine built from the ground up and state-of-the-art
visual technologies, the development team behind God of War III have made
significant strides in giving players the realistic feel of actually being on
the battlegrounds. With texture resolutions that have quadrupled since God of
War II, God of War III will feature fluid, life-like characters, as well as
dynamic lighting effects, a robust weapon system and world-changing scenarios
that will truly bring unmistakable realism to Kratos' fateful quest. Players
will have a chance to join battles on a grand scale with many more enemies
on-screen and be able to interact with levels like never before.

For more information about God of War, please visit www.GodofWar.com.

About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation® and PS one® game console, the
PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable)
handheld entertainment system, the ground-breaking PlayStation®3 (PS3(TM))
computer entertainment system and its online and network services
PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console, the
PlayStation 2, PlayStation 3 and the PSP systems for the North American
market. Based in Foster City, Calif., Sony Computer Entertainment America Inc.
serves as headquarters for all North American operations and is a wholly owned
subsidiary of Sony Computer Entertainment Inc. Visit us on the Web at
www.us.playstation.com.

PlayStation", "PSP", "PS one" and the PlayStation logo are registered
trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc.

(c) Sony Computer Entertainment America Inc. God of War is a registered
trademark of Sony Computer Entertainment America Inc.

SOURCE Sony Computer Entertainment America

Eric Levine, +1-858-824-4916, Eric_Levine@playstation.sony.com, or Claudine
Ricanor +1-858-824-4892, Claudine_Ricanor@playstation.sony.com, both of Sony
Computer Entertainment Inc.