First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market

ATLANTA, Oct. 30 /PRNewswire/ -- Alpharetta, Ga.-based Smart Play, LLC has
launched Ingenio(TM), the first entirely bilingual brand of educational toys
and games in the United States. The product line features 10 portable,
affordable toys and games that teach a comprehensive range of early learning
skills in English and Spanish - fine motor, reading, writing, math,
vocabulary, geography and problem solving.

Ingenio's bilingual product line ranges from electronic learning toys and
puzzles to educational games. All products emphasize English and Spanish
equally to enable the child to learn a second language easily. The
light-weight, travel-friendly products offer children dynamic, "unplugged"
playtime, free from the chain-and-drain of a computer or television.

Unlocking a world of opportunities, Ingenio helps preschool and grade school
children (ages 3-8 years) learn both languages in the context of fun. Smart
Play's products are bilingual by design(TM) to facilitate learning at an early
age, which research indicates is the prime time for language acquisition.

The proven benefits of bilingualism include greater cognitive flexibility,
improved powers of concept formation and enhanced creativity. Spanish is the
second-most prominent language in the country, and nearly 25 percent of all
U.S. children between the ages of 3 and 6 are of Hispanic origin (a number
that is quickly on the rise). This makes Ingenio an ingenious tool to form
future leaders.

"Finally, a foreign-language educational toy company!" said Liza Sanchez,
founder of Escuela Bilingüe Internacional, in response to Ingenio. "As a
parent, I am thrilled to finally be able to provide toys that represent our
home language. As a teacher, I have been looking for years for products that
can help my young students advance their Spanish education both in and outside
of the classroom. The cognitive and social benefits of becoming bilingual have
made many parents realize the importance of learning a second language."

In addition to recognition from educational leaders, Ingenio has already
garnered accolades from the toy industry. Ingenio recently received the 2009
Dr. Toy's Best Vacation Product and Creative Child Magazine 2009 Top Toy of
the Year.

Not only is Ingenio innovative and educational but also budget-friendly. Eight
of the 10 products are less than $ 15 and all products are available at
Amazon.com and will soon be available at Toys "R" Us.com.

About Smart Play

Smart Play provides safe, affordable, innovative and educational products to
enrich your child's mind. Play is the perfect way to reinforce and extend the
skills children learn at home and at school. Many of our products are designed
to grow with your child by offering age-appropriate activities with
progressive levels of difficulty.

For more information about Ingenio products, please visit our bilingual site:
www.smartplay.us.

SOURCE Smart Play, LLC

Ilango Sankaralingam of Smart Play, LLC, +1-678-469-5917,
ilangos@smartplay.us