City of Atlanta Launches Pilot Incentive Based Recycling Program

Pilot Recycling Rewards Program Will Help Promote Sustainability by Increasing
Recycling Participation in Atlanta

ATLANTA, Oct. 30 /PRNewswire/ -- The City of Atlanta announced that a select
group of Atlanta residents will soon be rewarded for their curbside recycling
efforts. In an effort to encourage proper recycling habits, boost recycling
participation, reduce the amount of recyclables being sent to area landfills
and save taxpayer money, City officials introduced the pilot rewards program
as an opportune way to move towards a greener, cleaner Atlanta.

In order to complement Atlanta's existing sustainability initiatives, the City
of Atlanta has partnered with Rehrig Pacific, a container company and service
provider, to bring a unique incentive based pilot recycling program to its
residents. As part of this pilot program, Rehrig Pacific has collaborated
with key sponsor Coca-Cola Recycling, LLC and rewards partner RecycleBank® to
offer Atlanta residents a premiere rewards and loyalty program that
incentivizes household recycling. City officials are confident they will see
a rise in recycling volumes and a decrease in waste tonnages. In addition to
the benefit to the environment, the rewards program will give residents and
local businesses a needed economic boost.

The City of Atlanta selected 10,000 households for the incentive based pilot
recycling program. The participating households represent a cross section of
recyclers throughout the City. The RecycleBank® rewards program will
encourage better participation in the curbside recycling program. It will
also allow the City to evaluate changes in the amounts of recyclables
collected from residents participating in the pilot program.

"Incentive based recycling will help us to meet our recycling and
sustainability goals while giving something back to our residents. During
today's recession and economic climate, saving money on groceries, on
clothing, or at the pharmacy translates to great value. We have found a way to
provide real financial rewards and help the environment at the same time,"
said Mayor Shirley Franklin.

Each home in the pilot area will receive a brand new 96-gallon blue cart,
retrofitted with an ID tag with the resident's household address and
RecycleBank account number. City trucks have been retrofitted with technology
to read the cart ID tag. Upon activating their account with RecycleBank,
either online or by phone, the household will begin to earn RecycleBank Points
with every pick-up.

Points can be redeemed for rewards, gift cards, groceries, and products at
hundreds of local and national RecycleBank Reward Partners. Partners include
giant national brands and retailers such as Coca-Cola, Kraft Foods, Bed, Bath
& Beyond, Publix, and CVS/pharmacy, as well as local partners like Zoo
Atlanta, Radial Café, Rita's Water Ice, MetroFresh, Edgewood Avenue Pizza, and
Six Feet Under.

Coca-Cola Enterprises (CCE), housed in Atlanta, is a significant player in
making the pilot program a reality for their local neighbors. Through
sponsorship dollars, they have enabled the purchase of the 10,000 Rehrig
Pacific blue recycling carts needed for the pilot program.

ABOUT THE PARTNERS

CITY OF ATLANTA
The City of Atlanta Recycling Program is a division of the Department of
Public Works /Office of Solid Waste Services
(http://www.atlantaga.gov/government/publicworks/dpwrecyclingprogram_08192008.aspx).
This division promotes and supports recycling initiatives and programs, and
educates City employees and the general public about waste reduction and
recycling programs and opportunities. This division also serves as a liaison
with local, state, and federal agencies on recycling issues to ensure
responsiveness to problems and concerns, prepares grant proposals, and
maintain records on the City's recycling programs. The ReCART incentive based
curbside recycling pilot project is a prime example of the City's efforts to
increase the amount of recyclables going to productive end uses rather than to
area landfills.

RECYCLEBANK
RecycleBank® is a rewards program that motivates people to recycle. Using the
RecycleBank proprietary three-step process Recycle, Record, Reward(TM), we
quickly and easily measure the amount of material each home recycles and then
convert that activity into RecycleBank Points that can be used at hundreds of
local and national rewards partners. RecycleBank is simple to implement,
market-driven, and proven to work; saving municipalities' money and rewarding
citizens for their environmental stewardship. Kleiner, Perkins, Caulfield and
Byers, RRE Ventures, The Westly Group and Sigma Partners are institutional
shareholders. Ron Gonen, the co-founder and CEO, is the largest individual
shareholder. A global company with offices in the United States, United
Kingdom, and Canada, RecycleBank is headquartered in New York City.
RecycleBank was recently honored as a 2009 World Economic Forum Technology
Pioneer and has been named as a 2009 Champion of the Earth by the United
Nations. Visit www.RecycleBank.com for more information. Fan us at
www.Facebook.com/RecycleBank and follow us at www.Twitter.com/RecycleBank.

COCA-COLA ENTERPRISES
Through this partnership, the goal of the world's largest bottler is to
increase opportunities to recover and recycle in the marketplace through
Coca-Cola Recycling. Through recovery of the Atlanta materials, Coca-Cola can
expect 150 metric tons of packaging materials. Coca-Cola Enterprises is the
world's largest marketer, producer, and distributor of bottle and can liquid
nonalcoholic refreshment.

REHRIG PACIFIC
Rehrig Pacific is an international company with operations and licensees
worldwide manufacturing an ever-expanding product line of sustainable
packaging products that includes plastic crates, pails, carts, and pallets
designed to handle, store, and transport goods in the agriculture, bakery,
beverage, dairy, environmental and retail materials handling marketplaces.

For more information about this and services of the City of Atlanta visit our
website at www.atlantaga.gov or watch City Channel 26

CONTACT: Valerie mith, Public Works,

SOURCE RecycleBank

Beverly Islom, Director, +1-404-330-6558 office, +1-404-886-2334 cell,
bisom@atlantaga.gov, or Jennifer Ogunsola, Media Relations, +1-404-330-6763
office, +1-404-886-2963 cell, jogunsola@atlantaga.gov, or Valerie Bell-Smith,
Public Works, Public Relations Manager, +1-404-330-6215,
vbell-smith@atlanaga.gov