291.1 Million Mobile Handsets Shipped in 3Q-2009, ABI Research Finds Vendors Quietly Confident About 4Q-2009
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NEW YORK--(Business Wire)-- "The outlook for mobile handset markets continues to improve", says Jake Saunders, ABI Research`s VP for Forecasting. "While 3Q-2009 showed a YoY 6.5% contraction in shipments to 291.1 million, 2009 should close out with only a 4%-5% contraction (to 1,138 million for the year)." Handset vendors are starting to mutter confidently of 4Q-2009 cash tills jingling to the tune of robust handset sales. In 3Q-2009, North America and Asia-Pacific helped to spearhead a recovery. In North America, the avid enthusiasm for smartphones was the driver. In Asia-Pacific, recovery in the local economies has been stoking interest in upgrades. Market shares are starting to thaw. Nokia saw its market share slip from 38.3% to 37.3% in 3Q-2009. Samsung continues to steam ahead, raising its market share to 20.7%. Despite some very novel handset model introductions in 2Q-2009, LG`s market-share softened in 3Q-2009 (10.9%). All the other vendors either held their ground or lost a small amount of market share. The prime exception is Apple: its iPhone range of smartphones increased its market share from 1.9% to 2.5%. There have been arguments that Apple`s limited handset line-up will constrain growth, but for the mid-term, ABI Research does not expect any slowdown in Apple`s market-share growth. "Despite the successes of the iPhone operating system, the leading player in the smartphone OS market is still very much Symbian (48%), followed by Blackberry (18%)," notes practice director Kevin Burden. "The `dark horse` in all this is Android." This week Motorola announced the launch of its navigation-friendly "Droid" handset. As the list of vendors committed to releasing Android handsets expands, product momentum should translate into increased Android sales. ABI Research estimates Android could capture 10% of the smartphone market by 2014. Smartphones are not the only handset segment to drive the market. GPS is also becoming a very desirable feature of handsets. By the end of 2009, ABI Research estimates, 21% of all handsets shipped this year will have onboard GPS. For more about worldwide mobile device markets, please visit ABI Research`s "Mobile Devices Vendor Share" (http://www.abiresearch.com/research/1003402) and "Mobile Devices Market Forecast Analysis" (http://www.abiresearch.com/research/1003877), which track the above data. Both are components of the firm`s Mobile Devices Research Service (http://www.abiresearch.com/products/service/Mobile_Devices_Research_Service). ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research`s worldwide team of experts advise thousands of decision makers through 27 research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500. ABI Research Christine Gallen, 516-624-2542 pr@abiresearch.com Copyright Business Wire 2009
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