Getting Started With Affiliate Marketing

CHICAGO, Oct. 30 /PRNewswire/ -- Leyla Arsan, Partner at Lotus Marketing
Services, an integrated marketing shop that provides services for small to
mid-sized companies; professional services, medical and finance clients.
Lotus Marketing Services specializes in event marketing, social media,
traditional and non-traditional public relations and marketing services.

Leyla Arsan utilizes affiliate marketing practices for clients and personal
use. Leyla attended BlogWorld Expo to gain a better understanding of best
practices for various emerging media platforms, including but not limited to
blogging, and how to monetize sites for clients. The weekend of October 15th
to 17th, BlogWorld Expo brought together new and traditional media thought
leaders for an industry-wide conference and tradeshow.

This blog post covers the basics: knowing your audience, various tactics and
tools utilized by professional affiliates, setting up a store front from
affiliate links, identifying successes, using PPC to drive traffic, and some
helpful links. This post is best suited for individuals who have some
understanding of affiliate marketing, online marketing and PPC or Pay Per
Click (aka SEM).

Leyla goes on to detail about testing your affiliate ads, how to survey your
audience and how long it takes to make money from your affiliate site. In
regards to monetization, the amount of traffic that a site must be receiving
to generate significant sales and whether or not the average affiliate will
ever achieve these goals. According to a source, Leyla surmises that 80% of
the money made on affiliate sites is earned from 10% of the publishers.

Leyla Arsan is a Partner at Lotus Marketing Services and has been blogging
since 2004. She currently writes a personal blog,
www.sundaymorningsoliloquy.com, a lifestyle blog where she discusses pop
culture, details life as a marketer in Chicago, social media strategy and
interviews small business owners and their marketing practices. She also
writes a travel blog www.artuntravel.com/blog and she is a contributor to
www.thechiguide.com, an online guide to Dining and Entertainment in Chicago.

For more on this post see: Sunday Morning Soliloquy
http://www.sundaymorningsoliloquy.com/2009/10/getting-started-with-affiliate.html

SOURCE Sunday Morning Soliloquy

Sunday Morning Soliloquy, +1-312-404-2991, Leyla@lotusmarketingservices.com,
Twitter, http://www.twitter.com/leyla_a