Insyde Market Launched as the First Google Android Application Market for Netbook Computers

* Reuters is not responsible for the content in this press release.

Fri Oct 30, 2009 12:04pm EDT

Online Application Store Offers Limitless Expansion for Mobile Computers with
Android
TAIPEI, Taiwan--(Business Wire)--
Insyde Software (GTSM: 6231), a leading provider of UEFI-based BIOS for the
mobile computing industry, today announced the official opening of Insyde
Market, a first-of-its-kind applications store designed exclusively for netbook
computer users running Google`s Android operating system. Google`s Android,
originally designed for mobile phones is now being used as an "instant-on"
environment for netbook computers. 

Insyde Market is an online application store that provides Android applications
validated for netbook computers. Other markets offer Android applications for
mobile phones, but no other market is providing Android apps specifically for
personal computers. 

The Insyde Market is being launched to support netbooks that run Google`s
Android. Earlier this month, Acer released versions of their hugely successful
"Aspire One" netbook with a dual-boot configuration supporting both Microsoft®
Windows® and Android. Android provides the instant-on environment for quick
access to the internet, and will run the many applications that can be
downloaded from the Market. It`s expected that other notebook and netbook makers
will offer Android-based products as well. 

"Over the coming months, a wide range of applications will become available,"
said Jonathan Joseph EVP at Insyde Software. "This will help to fulfill the
promise of simplicity, openness, and limitless possibilities of Android on
netbooks that smart-phone users enjoy today," added Joseph. 

Prior to today`s launch, Insyde Market has been selectively promoting the site
to application developers making them aware of the growing market for their
applications. The result is that innovative, fun and productivity-enhancing
applications ranging in categories from Education, Entertainment, Health,
Lifestyle, News, Shopping, Social Networking, Travel and much more are available
today at www.insydemarket.com. 

Google Android application developers are encouraged to join the growing ranks
of Insyde Market developers by registering at http://developer.insydemarket.com
and upload their applications to the Market. Currently, Insyde Market is only
accepting applications offered for free, but early next year this will expand to
paid-for applications. Developers that join Insyde Market can reap important
benefits including:

* Expanded market opportunity beyond smart-phones 
* Leverage the development effort over multiple device categories 
* Gain additional recognition and awareness

Registered Insyde Market developers can take advantage of an emulation test
environment known as "MATE" (My Android Test Environment) that allows
applications written for Google Android phones to be installed and tested on
x86-based computers. 

About Insyde Software

Insyde Software, the parent company of Insyde Market, is a leading global
provider of UEFI BIOS, Instant-On operating environment software and engineering
services for companies in the desktop, mobile, server and embedded computing
industries. Founded in 1998, the company is publicly held and headquartered in
Taipei, Taiwan with U.S. headquarters in Westborough, MA. Insyde Software`s
customers include the world`s leading mobile computer, server, and embedded
systems manufacturers. 

Insyde is a registered trademark and Insyde Market is a trademark of Insyde
Software. Google is a registered trademark and Android is a trademark of Google
Inc. Other company and product names mentioned herein may be trademarks or
registered trademarks of their respective holders.

Insyde Market
Betty Huang, +886-2-6608-3688 x3639
betty.huang@insydemarket.com
or
Insyde Software
Stephen Gentile, +1-508-599-3999 x111
stephen.gentile@insydesw.com

Copyright Business Wire 2009

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