Pet Supermarket Opens New Online Store

SUNRISE, Fla.--(Business Wire)--
Pet Supermarket, the nation`s largest privately owned chain of pet stores, has
launched its all-new website at www.PetSupermarket.com. The website has all-new
features including an advanced store locator and improved functionality for
users, but the most important upgrade is that the site now offers ecommerce. Web
surfers can now shop for their furry friend online in the comfort of their home.

On PetSupermarket.com, customers will find over 3,000 products to choose from
for dogs, cats, birds, fish, reptiles and small animals. The company expects
robust sales of pet fashions, toys, and treats, but the best selling products
sold on the new site will likely be Frontline and Advantage flea products.
Customers frequently purchase these products online and PetSupermarket.com has
some of the lowest prices anywhere on the complete line of Frontline and
Advantage products.

Diane Holtz, President of Pet Supermarket, comments, "We`re very excited to have
the new website live online. We`ve received a lot of positive feedback from
customers, and we`re looking forward to the new profit channels the site
creates."

Steve Feinberg, Vice President Merchandise & Marketing adds, "This creates a
tremendous opportunity for us. We are very well known in Florida and the
Southeast U.S. with over 100 traditional retail stores, but this allows us to
instantly show the Pet Supermarket difference to people across the United
States."

The site was developed internally and the project was spearheaded by Pet
Supermarket's IT Director, Joe Ganzi. It uses Microsoft Commerce Server 2007,
running on Windows Server 2003 64-bit systems. Pet Supermarket plans to continue
to add additional features and merchandise to the site on an ongoing basis.

Pet Supermarket plans on the site quickly becoming one of the top online pet
supply web destinations. The company of more than thirty years has many
advantages over ecommerce start-ups, including name recognition, relationships
with vendors and advanced distribution channels.

Pet Supermarket is headquartered in Sunrise, Florida. Each one of their more
than 100 conveniently located stores offers more than 8,000 pet products at
competitive prices. In the stores, Pet Supermarket employees pride themselves on
customer service, knowledge and concern for pets. Their company motto is: At Pet
Supermarket you can "Have a healthier pet for less!" Pet Supermarket continues
to grow and expand, adding stores and markets on an ongoing basis.

Lipof Advertising
Nathan Lowery, 954-472-9999 x14
fax: 954-472-1222

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