Syphr Changes the Online Loan Lead Generation Game with SaveOnYourLoans.com

FERNDALE, N.Y.--(Business Wire)--
Technology provider, Syphr, LLC, has created a major change in the online loan
lead generation game with its consumer-facing, loan evaluation website called
SaveOnYourLoans.com (http://www.saveonyourloans.com). This new website works by
eliminating the consumer`s time-consuming burden of gathering their billing
statements and comparison shopping for reduced loan payments - doing it all for
them. SaveOnYourLoans.com is also the entry point for its complementary
RateMatch® service - Syphr`s patent-pending, online platform for consumers to
secure cost-saving deals on refinancing with a local, community-based bank or
credit union. The service officially launches November 2, 2009.

"It occurred to us that consumers wanted information that was local and
actionable," says Chris Langley, President of Syphr, LLC. "We wanted to create a
site that evaluated their existing loans in real time and let them know if they
could save money through refinancing based on their credit score and current
market rates at a local, community-based bank or credit union."

Syphr, along with partners EQUIDATA® and Innovative Software Solutions, built
SaveOnYourLoans.com to shift the burden of comparison shopping for commodity
bank product items - such as mortgages and car loans - from consumers to retail
financial institutions. Current comparison processes of financial rate sites
like LendingTree® and Bankrate® cut out small banks and credit unions from the
pricing and product equation.

"Our goal with SaveOnYourLoans.com has been to create a consumer experience that
is separate and distinct from that of other loan aggregation and lead generation
sites," says Langley. "Ultimately, the goal is to reverse the traditional
seller-centric methods used by sites like LendingTree and Bankrate, changing the
lead generation game as we know it."

About Syphr, LLC

Syphr, LLC, is a technology and marketing CUSO that develops solutions for
credit unions to provide them with the opportunity to reach prospective members
via web-based channels. Working with Fiserv`s Galaxy, Syphr developed
CreditMine®, CreditMart, iSwitchKit, and Member Relationship Plus solutions.
Syphr`s own RateMatch uses patent-pending technology to match participating
credit unions with thousands of credit report purchasers per month. RateMatch
compares the loans on these reports with those of participating credit unions,
shows the consumer how they can save money, then sends the consumer's
information to the participating credit union or bank. For more information,
visit www.massxvelocity.com.

DML Communications
Mike Lawson, 760-753-5943
mike@dmlcommunications.com

Copyright Business Wire 2009