TAOS, Inc. Champions Ambient Light Sensing Technology in HDTVs to Improve Picture Quality and Conserve Energy

Dual Benefits of Ambient Light Sensing Technology for Flat Panel TVs Outlined in
TAOS Consumer White Paper
PLANO, Texas--(Business Wire)--
Texas Advanced Optoelectronic Solutions, Inc. (TAOS; www.taosinc.com) announced
today that the company is providing key technology to the HDTV industry that is
directly benefiting consumers who purchase flat panel display HDTVs. A
recognized pioneer and market leader in ambient light sensing (ALS) technology,
TAOS, Inc. is championing the use of ALS sensors in flat panel TVs (both LCD and
plasma) to provide improvements in display picture quality while simultaneously
conserving energy by reducing power consumption, thereby reducing the consumer`s
annual utility bill. For more than a decade, TAOS, Inc. has pioneered and
perfected the use of ALS sensors in a broad range of consumer electronic
products from mobile phones to notebooks/laptops to digital cameras/camcorders
to portable MP3/DVD players to video games.

As a member of the LCD TV Association, TAOS, Inc. is working closely with its
other members to promote ALS sensor use in HDTVs and encourage TV manufacturers
to participate in the Association`s Green TV logo program. Launched in 2008,
this program promotes "green technology" and global energy conservation,
currently through the implementation of ALS sensors in LCD TVs to automatically
adjust TV set brightness in response to ambient room brightness, thereby
reducing system, power consumption by at least 30%.

TAOS, Inc. has developed a white paper for consumers titled "Turning HDTVs
Green" -- which is being distributed to media outlets on a nationwide basis -
that provides an overview of the HDTV industry, the changes that are driving the
need for increased energy conservation and describes existing technologies such
as automatic brightness control which uses the TAOS automatic - or ambient -
light sensing to provide the dual benefits of improved display picture quality
and increased energy-efficiency in flat panels TVs.

"When purchasing an HDTV, the consumer primarily cares about big-screen picture
quality and price. TAOS automatic light sensing (ALS) technology delivers in
both areas by automatically adjusting the HDTV display brightness to suit the
surrounding light levels and providing a proven and highly cost-effective
solution that also reduces energy consumption and the consumer`s overall utility
bill," said Jerry Koontz, TAOS, Inc. Director of Marketing.

The TAOS "Turning HDTVs Green" white paper can be downloaded by clicking on the
link below:

http://www.taosinc.com/ConsumerWhitePaper/TurningHDTVsGreen.aspx

About TAOS, Inc. (Texas Advanced Optoelectronic Solutions)

With more than a decade of analog mixed-signal technology innovation and market
leadership, Texas Advanced Optoelectronic Solutions (TAOS), Inc. designs and
manufacturers digital and analog light-sensing solutions that deliver increased
system integration, design flexibility and functionality to a wide range of
products in the consumer, computer, industrial, medical and automotive markets.
Integrated ambient light sensing and proximity detection solutions enable
"Green" displays by reducing system power consumption. An expanding portfolio of
programmable analog and digital RGB color sensors provides accurate color
discrimination, determination and measurement. More information can be found at
http://www.taosinc.com or by phone at 972-673-0759.

Trademarks

Texas Advanced Optoelectronic Solutions is a registered trademark of Texas
Advanced Optoelectronic Solutions, Inc. (TAOS) of Plano, Texas.

Brounoff Communications
Martha Brounoff, 214-785-7517
broucomm@tx.rr.com
or
TAOS, Inc.
Jerry Koontz, 972-673-0759, x251
jkoontz@taosinc.com

Copyright Business Wire 2009