New DocRock Music Video Teaches Kids How to Avoid H1N1 Flu

BLOOMFIELD, Conn.--(Business Wire)--
"Blah, blah, H1N1 blah," is what many children hear when their parents try to
teach them how to avoid getting H1N1. To cut through the blahs and get the
message across, health service company CIGNA and Dr. Mache Seibel, a.k.a.
DocRock, have produced a rap video teaching kids five steps they can take to
avoid getting H1N1. It is available free to anyone for viewing or download on
CIGNA's new YouTube channel at www.youtube.com/cignatv.

Sneeze into your sleeve, wash your hands and "keep you fingers outta your eyes,
mouth and nose, cuz that the places H1N1 goes," DocRock sings in the 30-second
H1N1 Rap video. And while the lyrics and tune are catchy and fun, the message is
very serious.

"According to the Centers for Disease Control, H1N1 is going to sicken millions
this flu season, and kids need to know how to protect themselves," said Dr.
Jeffrey Kang, chief medical officer for CIGNA. "Several studies have shown that
music helps children learn better than many other forms of teaching, so
DocRock`s H1N1 Rap is a powerful tool to get the message to stick with kids.
This video gives the H1N1 Rap even more power."

Dr. Seibel is a board-certified physician who teaches at the University of
Massachusetts Medical School. As DocRock, he is an award-winning composer and
performer of songs that help teach kids healthy behaviors through his HealthRock
program.

"If you can sing about a health issue, you can talk about it, and talking about
it helps change behavior. Getting kids to sing about steps to avoid H1N1 helps
them follow those steps," Dr. Seibel said. "I`m happy to team with CIGNA to get
this video made so we can help kids avoid getting H1N1 and the regular seasonal
flu too."

Along with DocRock`s H1N1 Rap, people will find more health information on
www.youtube.com/cignatv including "Healthful Tips," lessons on how health care
works, how to get the most from a person`s health care benefits, and more.

For more free DocRock health songs for kids visit CIGNA's health education
website at http://www.itstimetofeelbetter.com/know_stuff/audio.html.

About CIGNA:

CIGNA (NYSE:CI), global health service company, is dedicated to helping people
improve their health, well-being and sense of security. CIGNA Corporation's
operating subsidiaries provide an integrated suite of medical, dental,
behavioral health, pharmacy and vision care benefits, as well as group life,
accident and disability insurance, to approximately 46 million people throughout
the United States and around the world. To learn more about CIGNA visit
www.cigna.com.

About Dr. Mache Seibel

Dr. Machelle (Mache) Seibel is Professor of Obstetrics and Gynecology and
Director of the Complicated Menopause Program at the University of
Massachusetts. Dr. Seibel founded HealthRock, a health edutainment company that
teaches health literacy through music and entertainment. He performs under the
name DocRock, offering chicken soup to audiences in the form of health
information combined with original catchy songs that contain educational lyrics.
For more on Dr. Seibel, visit www.healthrock.com.

CIGNA
Judy Hartling, 860-226-6272
judy.hartling@cigna.com

Copyright Business Wire 2009