P&G's Always and Beinggirl.com Announce 'America's Biggest Sleepover' With 19 Recordings/Jive Records Artist Jordin Sparks
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P&G's Always and Beinggirl.com Announce 'America's Biggest Sleepover' With 19
Recordings/Jive Records Artist Jordin Sparks
Participation Supports the Protecting Futures Program by Always, Helping Girls
in Developing Regions Stay in School
CINCINNATI, Nov. 2 /PRNewswire-FirstCall/ -- Always, the leader in feminine
protection, announced renowned, award-winning singer-songwriter Jordin Sparks
will host "America's Biggest Sleepover" on Saturday, November 7, on
beinggirl.com, a Web site by girls, for girls. This nationwide, online event
will bring together girls across the country for a night of fun,
sleepover-themed activities. Girls can register to be part of this exclusive
event on beinggirl.com until November 7. For every girl that participates in
"America's Biggest Sleepover," Always will donate $1 (up to $25,000) to
Protecting Futures, a program dedicated to helping girls in developing regions
stay in school.
"When I was younger, I loved having sleepover parties with my friends, so I
jumped at the chance to host 'America's Biggest Sleepover' on beinggirl.com,"
said Sparks. "The night will be filled with lots of fun activities and tips
on how to host the perfect sleepover."
Beinggirl.com will feature exclusive performances from Sparks' latest album,
Battlefield, in addition to her other popular hits from her platinum,
self-titled, debut album. She will also answer fan questions submitted on
beinggirl.com and participate in other fun activities throughout the evening.
The event features games, recipes, hairstyling tips and advice from other
girls on how to host the perfect sleepover party.
"'America's Biggest Sleepover' by Always and Beinggirl.com is really focused
on connecting girls across the U.S. through a shared experience that we
designed with them hand-in-hand," said Ankur
Marwah, Global Brand Manager, Always. "We worked very closely with our
Beinggirl.com subscribers for their input on everything from recipe tips to
selecting Jordin Sparks as the celebrity guest, and we are excited to bring
girls together for this truly collaborative event."
For more information about America's Biggest Sleepover, please visit
www.beinggirl.com or www.facebook.com/event.php?eid=154512979120. Girls who
are already subscribers to beinggirl.com will be automatically registered for
the event.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun® and Fusion®. The P&G community includes approximately
135,000 employees working in about 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and
its brands.
Contact:
Jessica Hersh
MS&L
(212) 468-3867
jessica.hersh@mslworldwide.com
SOURCE Procter & Gamble
Jessica Hersh, MS&L, +1-212-468-3867, jessica.hersh@mslworldwide.com
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