Rentrak Reports Engagement Metrics for Week Ending October 25, 2009
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- 'Stickiness' Index Measures Viewer Involvement -
PORTLAND, Ore., Nov. 2 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq:
RENT), a leader in multi-screen media measurement serving the entertainment
and advertising industries, released the "Stickiness" Index for the week of
October 19 through October 25, 2009. The "Stickiness" Index lists the top-25
"stickiest" 30-minute, 60-minute and 120-minute primetime programs based on
proprietary information derived from Rentrak's TV Essentials service which
tracks anonymous set-top-box viewing information.
The "Stickiness" Index is based on the average percentage of the program
viewed, divided by the average percentage viewed for all series of that
duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime
(7pm-11pm). Programs with the most engaged viewers will have higher
"stickiness" indexes.
Week of 10/19/2009 - 10/25/2009:
Index Rating
Rank Rank Series Network Index
-------------------------------------------------------------------------
1 5 Dancing With the Stars ABC 166
- - ---------------------- --- ---
2 213 World Cup Qualifying Soccer TELMUN-B 155
- --- --------------------------- -------- ---
3 58 The Mentalist CBS 150
- -- ------------- --- ---
4 57 The Good Wife CBS 148
- -- ------------- --- ---
5 100 Grey's Anatomy ABC 146
- --- -------------- --- ---
6 11 Criminal Minds CBS 144
- -- -------------- --- ---
7 183 Sortilegio UNIV-B 144
- --- ---------- ------ ---
8 12 NCIS CBS 143
- -- ---- --- ---
9 175 En nombre del amor UNIV-B 142
- --- ------------------ ------ ---
10 196 House FOX 142
-- --- ----- --- ---
11 45 CSI: Crime Scene CBS
Investigation 141
-- -- ---------------------------- --- ---
12 102 Psych USA 141
-- --- ----- --- ---
13 36 NCIS: Los Angeles CBS 139
-- -- ----------------- --- ---
14 19 Desperate Housewives ABC 139
-- -- -------------------- --- ---
15 190 Nora Roberts' Angels Fall LMN 138
-- --- ------------------------- --- ---
16 7 Brothers and Sisters ABC 137
-- - -------------------- --- ---
17 67 Private Practice ABC 137
-- -- ---------------- --- ---
18 105 Sons of Anarchy FX 137
-- --- --------------- -- ---
19 156 CSI: NY CBS 137
-- --- ------- --- ---
20 1 60 Minutes CBS 136
-- - ---------- --- ---
21 17 The Biggest Loser 8: Second NBC
Chances 136
-- -- ---------------------------- --- ---
22 197 Bones FOX 134
-- --- ----- --- ---
23 31 Hell's Kitchen FOX 134
-- -- -------------- --- ---
24 256 !Viva el sueno! UNIV-B 134
-- --- --------------- ------ ---
25 136 Hip Hop Honors 2009 VH1 133
-- --- ------------------- --- ---
The "Stickiness" Index is the average percentage of the program viewed,
divided by the average percentage viewed for all programs of that duration
(i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and
Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes
local programming and all premium non ad-supported channels.
About TV Essentials
Rentrak's TV Essentials is a comprehensive suite of research tools that enable
customers to analyze anonymous audience viewing of programming and advertising
across VOD, DVR, interactive and linear television. Utilizing proprietary
technology to process massive amounts of click-stream data, the TV Essentials
system is able to aggregate and report second-by-second information from
millions of digital set-top boxes. The system can isolate individual market,
network, series, or telecast performance, administer national and local
estimates, and provide an evaluation of influencing factors such as
psychographics and demographics.
About Rentrak Corporation
Rentrak Corporation is an industry-advancing media measurement and research
company, serving the most recognizable names in the entertainment industry.
Reaching across numerous platforms including box office, home entertainment,
on-demand and linear television, broadband and mobile, Rentrak provides unique
and actionable insight for our clients and partners. From the introduction of
our revolutionary Pay-Per-Transaction® distribution and revenue-sharing
system, which equipped Rentrak with the intelligence and ability to deal with
large, complex data streams, to the company's exclusive Essentials(TM) suite
of services, Rentrak has redefined digital audience measurement. Rentrak is
headquartered in Portland, Oregon, with additional offices in Los Angeles, New
York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's
services, please visit www.rentrak.com.
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abartz@rogersandcowan.com
SOURCE Rentrak Corporation
Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda
Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers & Cowan for
Rentrak Corporation
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