Dr. Mehmet Oz and Internet Entrepreneur, Jeff Arnold, Announce Sharecare Inc., a Web 3.0 Platform, Organizing and Answering the Questions of Health

Dr. Mehmet Oz and Internet Entrepreneur, Jeff Arnold, Announce Sharecare Inc.,
a Web 3.0 Platform, Organizing and Answering the Questions of Health
Sharecare Co-founders also Include Discovery Communications, Harpo
Productions, Sony Pictures Television, and HSW International

ATLANTA, Nov. 2 /PRNewswire-FirstCall/ -- WebMD founder and Discovery
Communications' Chief of Global Digital Strategy (Nasdaq: DISCA, DISCB,
DISCK), Jeff Arnold, and Dr. Mehmet Oz, a leading cardiac surgeon, health
expert and host of "The Dr. Oz Show," announced today the launch of Sharecare,
Inc., the first healthcare platform for consumers to ask, learn and act on the
questions of health. Sharecare's additional co-founders include, Discovery
Communications, Harpo Productions, HSW International (Nasdaq: HSWI), and Sony
Pictures Television.

"Sharecare's vision is to build an ecosystem that simplifies the search for
health and wellness information by organizing all of the questions of health
and providing multiple answers representing different points of view. Our
contributors will range from renowned celebrity physicians to acclaimed
hospitals of excellence to best selling authors to local caregivers to online
healthcare consumers," said Jeff Arnold, who has taken an expanded role at
Discovery as Chief of Global Digital Strategy and HowStuffWorks.com Chairman
Emeritus, in addition to becoming Chairman and Chief Architect of Sharecare.
"Leveraging the power of social networking, our contributors 'share care'
through both personal experience and expert knowledge, bringing online
healthcare into the 21st Century."

HSW International is developing Sharecare Inc.'s customizable social QA
platform, which is built on a comprehensive information architecture. The
platform features social and portability tools which will shift the paradigm
for interaction between professional and consumer content and seamlessly
extend the content experience to other websites.

A subset of the initial questions and answers powered by Sharecare and its
expert content contributors is now available in the "Ask Dr. Oz section" on
www.doctoroz.com, the website of "The Dr. Oz Show," a nationally syndicated
daily series co-produced by Harpo Productions and Sony Pictures Television.
Since the launch of "The Dr. Oz Show," Dr. Oz has been receiving thousands of
requests daily from people who want his advice and information on their health
questions. Dr. Oz is creating a coalition of expert doctors, hospitals and
practitioners, all of whom will work together to answer viewers' health
questions - creating an even stronger connection between "The Dr. Oz Show" and
its viewers. The comprehensive platform is expected to launch on
www.Sharecare.com in 2010.

"There is an unprecedented need for accurate, useful and diversified medical
information," said Mehmet Oz, M.D. "I have one hour a day with our national
television audience but the care of health is a 24 hour, 365 day phenomenon.
With Sharecare, we have created a resource that invites everyone from experts
to new moms to share valuable insights about our mind, body and soul and with
this information comes a combined IQ on health that is greater than the sum of
its parts. We invite everyone to join us in building this collective wisdom."

"We are excited to partner in the launch of this ground-breaking, new
healthcare platform as it directly aligns with Discovery's strategy of
delivering information-based, high-quality content while also strengthening
our long-term partnership with Harpo Productions," said Bruce Campbell,
President, Digital Media and Corporate Development, Discovery Communications.

Initial Content Contributors
Providing information and resources to answer the questions of health, the
initial powerhouse of content providers includes:

-- Hospitals and Academic Medical Centers: Sharecare creates a global
platform for hospitals to create a further connection with
consumers and share their research. Initial contributors include
several of the leading healthcare providers in the world; Cleveland
Clinic, Johns Hopkins Medicine, and New York-Presbyterian Hospital.

-- Leading health and wellness authors: Sharecare allows authors to
establish direct relationships with consumers by formatting their
book content into expert answers. Initial partners include: Dr. Oz
and Dr. Roizen (both Simon & Schuster, HarperCollins Publishers),
Dr. Dean Ornish and Deepak Chopra (Harmony Books).

Simon & Schuster is partnering with Sharecare to make it easy to
purchase individual book chapters from which some of the expert
answers are derived. Simon & Schuster has created an ecommerce
widget that is powering the test of an innovative platform for the
initial launch on www.doctoroz.com that enables someone who has
read an answer from the YOU Book series to purchase in "one-click"
individual e-chapters or the entire book, in digital or physical
formats, as a natural extension of the information seeking process.
Allowing the purchase of just the one or two chapters represents a
transformative shift from current online models requiring consumers
to buy the entire book. Sharecare and Simon & Schuster intend to
offer this e-commerce capability on www.sharecare.com to other
publishers and authors.

-- Associations/Societies: Healthcare associations can increase their
voice by sharing their expertise. The Society of Thoracic Surgeons
is a not-for-profit organization representing approximately 6,000
heart and lung surgeons, researchers, and allied health
professionals worldwide who will use their extensive research and
knowledge base to provide answers to relevant questions.

-- Healthcare professionals: With its powerful publishing and social
tools, Sharecare makes it easy for the 3 million allied health
professionals to reach their patients online by creating an easily
updated and scalable presence in their communities. Health care
professionals that are early adopters and contributors include Dr.
Robert Kaufmann, Dr. Erik Hoy, and Dr. Mona Lisa.

-- Online healthcare resources: The QA format lets healthcare
websites submit answers from their existing online content. The
initial founders will be providing thousands of answers featured
from content on Discovery Health, HowStuffWorks.com, and Oprah.com.
By providing cited answers, online content creators will be able to
drive traffic back to the source material as well as create new
engagement opportunities. Healthy Humans is also participating in
the initial launch, bringing together some of the world's top
integrative medical doctors to answer questions and provide
solutions related to diabetes, hypertension and cholesterol.

-- Consumers: Individuals can share knowledge, experience and support
with peers on Sharecare. Daily Strength, a subsidiary of HSW
International, will be acquired by Sharecare. Daily Strength,
often referred to as "the Facebook of Health" and one of the
largest peer to peer support group sites on the web today will give
Sharecare immediate access to an established social network of
people that can ask and answer questions.

-- Not for profits: Sharecare will provide access to its platform to
not for profits to encourage conversations between the organization
and potential volunteers, donors and information seekers.
Challenge America, a national organization that supports and raises
awareness for the hundreds of thousands of war veterans who suffer
from post combat injuries, is participating in the initial launch.

Innovative Business Model - The "Knowledge Partner"
As part of Sharecare's unique business model, answers are also provided by
"Knowledge Partners," private sector sponsoring companies that have compiled
substantial research through product development, pharmaceutical and medical
device discovery, or consumer product development. This unique engagement
allows a brand to develop a direct relationship with consumers by
transparently participating in the conversations of health, as opposed to
simply purchasing a traditional banner ad.

Sharecare's inaugural "Knowledge Partner" is Dove, the global beauty brand,
which is providing thousands of answers specific to the topic of skin care.
Dove's expertise stems from its 50+ year heritage as a leader in research and
breakthrough skin care technologies.

Both websites, www.doctoroz.com and www.sharecare.com, are represented
exclusively by Sony Pictures Television Advertiser Sales, which also sells the
inventory in "The Doctor Oz Show."

ABOUT SHARECARE
Sharecare Inc., created by Jeff Arnold and Dr. Mehmet Oz, in partnership with
Harpo Productions, HSW International, Sony Pictures Television, and Discovery
Communications, is a highly searchable social QA healthcare platform
organizing and answering the questions of health. The company's innovative
approach provides a wide array of expert answers to each question ranging from
hospitals to MDs to non-profits to healthcare companies to active health
consumers ultimately creating a community where healthcare knowledge is built,
shared and put into practice.

Sharecare was represented in this transaction by Nelson Mullins Riley &
Scarborough LLP.

ABOUT DISCOVERY

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number
one nonfiction media company reaching more than 1.5 billion cumulative
subscribers in over 170 countries. Discovery empowers people to explore their
world and satisfy their curiosity through 100-plus worldwide networks, led by
Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green,
Investigation Discovery and HD Theater, as well as leading consumer and
educational products and services, and a diversified portfolio of digital
media services including HowStuffWorks.com. For more information, please visit
www.discoverycommunications.com.

ABOUT HARPO
Harpo Productions, Inc. produces the number-one-rated, award-winning The Oprah
Winfrey Show; creates and develops original TV programming for primetime,
syndication and cable television; and operates Oprah.com (www.oprah.com), a
premier lifestyle website. ZoCo Productions, LLC, an affiliate of Harpo
Productions, Inc., and Sony Pictures Television co-produce "The Dr. Oz Show."
Harpo Print, LLC and Hearst Magazines publish the monthly O, The Oprah
Magazine publication. Harpo Films produces feature films and, through an
exclusive deal with HBO, scripted television programming. Harpo Radio, Inc.
produces Oprah Radio (XM channel 156, Sirius channel 195 as part of its "Best
of XM" package) on Sirius XM Radio. A joint venture between Oprah Winfrey and
Discovery Communications, OWN: The Oprah Winfrey Network, a multi-platform
company, will debut in 2010 in more than 70 million homes, on what is
currently the Discovery Health Channel.

ABOUT HSW INTERNATIONAL
HSW International, Inc. (Nasdaq: HSWI) develops and operates Internet
businesses focused on providing consumers in the world's emerging digital
economies with locally relevant, high quality information. The Company, which
is headquartered in Atlanta and incorporated in Delaware, currently operates
businesses in China, Brazil and the United States.

ABOUT SONY PICTURES TELEVISION
Sony Pictures Television is one of the television industry's leading content
providers. It produces and distributes programming in every genre, including
series, telefilms, theatrical releases and family entertainment around the
world and for every platform: broadcast and cable television, first-run and
off-network syndication and digital distribution. In addition to one of the
industry's largest libraries of feature films and television shows, SPT boasts
a current program slate that includes the top-rated daytime dramas and game
shows, landmark off-network series, original animated series and critically
acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a
leading producer of local language scripted and non-scripted programming. SPT
also sells SPE-owned formats in approximately 70 countries. To better serve
its clients and partners worldwide, SPT maintains offices throughout the
world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong
Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the
People's Republic of China, Russia, Singapore, Spain, Venezuela and the United
Kingdom. SPT's worldwide television networks portfolio, which includes branded
networks AXN, Sony Entertainment Television, and Animax, is a key strategy in
SPE's long-range commitment to the global marketplace, with 119 channel feeds
available in more than 130 countries, reaching almost 400 million households
worldwide. SPT also creates original content for and manages SPE's premium
video website, Crackle. Additionally, SPT is a part owner of cable channel
GSN, FEARnet, the premier horror/thriller website and VOD service, and
national media sales company ITN Networks, Inc. SPT advertiser sales is one
of the premiere national advertising sales companies, handling the commercial
inventory in SPT's syndicated series as well as in all of SPE's digital
businesses in the United States, and for Sony Music Entertainment. SPT
("http://www.sonypicturestelevision.com" www.sonypicturestelevision.com) is a
Sony Pictures Entertainment company.

Contact: Dan Klores Communications
Tim Sullivan / Krista Pilot / Sujata Mitra 212-685-4300

SOURCE Sharecare Inc.

Tim Sullivan, or Krista Pilot, or Sujata Mitra, +1-212-685-4300, all of Dan
Klores Communications for Sharecare Inc.