IncrediMail Increases 2009 Guidance; $27 Million Top-Line and $11 Million Operating Income

IncrediMail Will Release Financial Results for the Third Quarter of 2009 on
November 12
TEL AVIV, Israel--(Business Wire)--
IncrediMail Ltd. (NASDAQ:MAIL) (www.incredimail-corp.com), an Internet company,
today announced that it is further again increasing its 2009 performance
guidance.

The Company currently expects revenues of approximately $27 million, with an
operating income margin of 40%, or approximately $11 million in operating income
in 2009, as compared to revenues of approximately $22 million and $0.2 million
in operating income in 2008.

The continued increase in expected revenues is driven by the growth in search
generated revenues. IncrediMail`s expected increased profitability and higher
bottom-line guidance, is a result of anticipated increasing revenues and
effective cost management, maintaining an operating income margin of above 40%.

Commenting on the new guidance, Mr. Ofer Adler, Chief Executive Officer of
IncrediMail, said, "We have begun compiling our financials for the recently
completed third quarter and now believe the third quarter to be at the top of
the range of our original expectations. With the anticipated growth in revenues
and profitability in the fourth quarter, we are able to further increase our
goals for 2009."

Commenting on the $3.8 million dividend announced August 31st, Mr. Yacov
Kaufman, Chief Financial Officer of IncrediMail, said, "Although the process for
distributing the dividend commenced immediately upon our announcement in August,
we still have not received the requisite pre-ruling from the Israeli Tax
Authority. We are not aware of any issues prohibiting us from completing the
process and hope it will not take much longer. We plan to announce the record
and distribution date as soon as we receive this pre-ruling."

IncrediMail plans to release its financial results for the third quarter of
2009, on Thursday, November 12, 2009 prior to the opening of the market.
Management will host a conference call to discuss the results at 9:30 AM ET that
day.

We invite all those interested in participating in the call to dial
1-(888)-668-9141. Callers from Israel may access the call by dialing (03)
918-0650. Participants may also access a live webcast of the conference call
through the Investor Relations section of IncrediMail's website at
www.incredimail-corp.com. The webcast will be archived on the Company`s website
for seven days.

About IncrediMail Ltd.

IncrediMail Ltd. (NASDAQ:MAIL) is an internet company that develops customized,
downloadable graphic consumer applications used to generate search related
revenues and designs, markets and delivers high end personal desktop software.
The company`s award winning e-mail client product, IncrediMail Premium, is sold
in over 100 countries in 10 different languages. Other products include, HiYo a
graphic add-on to instant messaging software, Magentic, a wallpaper and
screensaver software, and PhotoJoy, software for presenting digital personal
photos.

Forward Looking Statements

This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation Reform Act of
1995 with respect to the business, financial condition and results of operations
of the Company. The words "believe," "expect," "anticipate," "intend," "plan,"
"should" and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions and
expectations of the Company with respect to future events and are subject to
risks and uncertainties. Many factors could cause the actual results,
performance or achievements of the Company to be materially different from any
future results, performance or achievements that may be expressed or implied by
such forward-looking statements, including, among others, changes in the markets
in which the Company operates and in general economic and business conditions,
loss of key customers and unpredictable sales cycles, competitive pressures,
market acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various other factors,
both referenced and not referenced in this press release. Various risks and
uncertainties may affect the Company and its results of operations, as described
in reports filed by the Company with the Securities and Exchange Commission from
time to time. The Company does not assume any obligation to update these
forward-looking statements.

IncrediMail NY
Jeff Holzmann, President
Jeff@IncrediMail.com
or
KCSA Strategic Communications
Todd Fromer, 212-896-1215
tfromer@kcsa.com
Marybeth Csaby, 212-896-1236
mcsaby@kcsa.com

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