New Nintendo DS Game Helps You Put Some Style in Your Stylus

Style Savvy Lets Players Run a Clothing Boutique and Style Customers with
Creativity and Flair

REDMOND, Wash.--(Business Wire)--
Nintendo`s new Style Savvy™ video game puts you in the role of the manager of a
chic clothing boutique. Your customers look to you to help find cool outfits
that match their style while staying within their budget. The game, which
launches today exclusively for the portable Nintendo DS™ and Nintendo DSi™
systems, blends elements of fashion smarts and business know-how with the fun of
finding ways to help people look their best.

"Style Savvy inspires players to help customers express their style and
creativity, all while managing a store, including budget and inventory," said
Cammie Dunaway, Nintendo of America`s executive vice president of Sales &
Marketing. "The game includes more than 10,000 clothing items, shoes and
accessories, which invite endless creative possibilities."

Style Savvy includes 16 different in-game designer labels, each with its own
distinct style and price point. The customers who visit your shop have different
personalities, needs, interests and budgets, and it`s up to you to make them
look their best in your clothes so they come back for more.

Once your store collects enough money, then it`s time for you to go shopping to
replenish your stock. You`ll find different clothing options and styles
available at various times of the year, as the game adapts to the change in
real-world seasons based on the calendar settings of your Nintendo DS or
Nintendo DSi system.

If you make a local wireless connection, you can invite up to three friends who
have Nintendo DS or Nintendo DSi systems and copies of the game to compete in a
fashion runway contest to see who has the best eye for fashion. If two players
have the Style Savvy game, and are within 30 feet of each other, they can
connect their Nintendo DS or Nintendo DSi systems locally to visit each other`s
stores.

To celebrate the launch of Style Savvy, Nintendo held a fashion challenge and
runway show on Oct. 29 at JCPenney in Manhattan. Ten mother-daughter teams
competed to see who had the savviest style. Virginia F. and her daughter,
Dontaya M., of New York walked away with the grand prize: a $500 JCPenney gift
certificate, a gift bag from Sephora, two Nintendo DSi systems, two copies of
Style Savvy, and clothes and accessories from the event.

Style Savvy players will also be able to access Charlotte Ronson Designer
Downloads created by top designer Charlotte Ronson. Players with wireless
broadband Internet access will be able to download items from her fall 2009 line
directly into the game. It`s yet another way that Nintendo gives consumers the
tools to completely customize their video game experiences.

For more information about Style Savvy, visit www.StyleSavvyDS.com.

About Nintendo: The worldwide pioneer in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets
hardware and software for its Wii™, Nintendo DS™ and Nintendo DSi™ systems.
Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has
sold more than 3.2 billion video games and more than 535 million hardware units
globally, including the current-generation Wii, Nintendo DS and Nintendo DSi, as
well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo
GameCube™ systems. It has also created industry icons that have become
well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and
Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond,
Wash., serves as headquarters for Nintendo`s operations in the Western
Hemisphere. For more information about Nintendo, visit the company`s Web site at
www.Nintendo.com.

Note to editors: Nintendo press materials are available at press.nintendo.com, a
password-protected site. To obtain a login, please contact Deanna Talamantez at
213-438-8742 or dtalamantez@golinharris.com. Users can receive instant Nintendo
information by subscribing to the site`s RSS feed.

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GOLIN HARRIS
Kristie Tomkins
213-438-8830
ktomkins@golinharris.com
or
Eileen Tanner
509-628-1993
etanner@golinharris.com

Copyright Business Wire 2009