Butterball Brings Value to the Table This Thanksgiving

Turkey Talk-Line Has More Ways Than Ever to Help Families Celebrate in 2009

GARNER, N.C., Nov. 2 /PRNewswire/ -- No need to carve anything out of your
Thanksgiving meal this year! Americans can still enjoy one of the most
treasured meals of the year despite the slowing economy. Trust the experts at
the Butterball® Turkey Talk-Line® to help bring value to the table with tips
on how families can continue to celebrate Thanksgiving traditions for less.
Valuable information will be available in more ways than ever before,
including on mobile phones, online and by calling 1-800-BUTTERBALL.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091102/AQ01815LOGO)

"We've been helping families celebrate memorable Thanksgivings for nearly 30
years, and this year we've come up with new ways that families can celebrate
for less," said Mary Clingman, director of the Butterball Turkey Talk-Line.
"Whether it's through Facebook, Twitter, Butterball.com or 1-800-BUTTERBALL,
we're ready to give Americans tips they need to enjoy a delicious Thanksgiving
meal, even when money is tight."

The experts at the Butterball Turkey Talk-Line will be standing by at 1-800
BUTTERBALL, starting November 2, 2009, to help cooks who want a memorable
holiday meal without breaking their budget. Some valuable tips to consider
include:

-- Click and Clip to Save: Coupon usage is on the rise(1) and starting
in
November, families can visit Butterball.com for $2.00 off a fresh or
frozen Butterball turkey while supplies last. Butterball will also
offer
promotions online and in-store with several essential holiday brands,
including Stove Top stuffing, Heinz Home Style Gravy, Woodbridge wine
and Bruce's Yams. By doing simple research online or browsing the
newspaper before shopping, holiday cooks can realize great savings.
-- Turn One Meal into Many: One of the best things about Thanksgiving is
leftovers, so make the most of your turkey this year. A 12 pound
turkey
can generously feed a family of eight with plenty of leftovers. Visit
Butterball.com to find recipe suggestions for leftovers, including
Four
Cheese Turkey Mac & Cheese.
-- Cook from the Pantry: With 68 percent of Americans cutting spending
on
nonessential grocery items(2), selecting recipes based on the
ingredients already in your pantry, spice rack or refrigerator is a
smart way to save. Clingman suggests looking for recipes that have
fewer
than seven ingredients and that don't call for fancy spices or
specialty
items as a way to curb costs. Her new favorite for 2009 is Roast
Turkey
with Maple Mustard Glaze available at Butterball.com.
-- Pick Vegetables Wisely: Frozen and canned vegetables can often be
more
affordable than the fresh varieties, and still offer the same
nutritional value. If you do need to purchase fresh produce, select
vegetables that are in season, which are often less expensive.
Clingman
recommends seeking out recipes that call for vegetables such as squash
and sweet potatoes, since they are in-season and are usually
reasonably
priced.
-- Go Potluck This Year: Celebrate with a big group and encourage guests
to bring their favorite side dishes, drinks or desserts to cut down on
costs. You won't be alone, as 1 in 3 entertainers said they often have
a
potluck meal(3).

-- Shop Smart: Buy non-perishable items months in advance when they are
on
sale. Try freezing leftover hamburger and hot dog buns during the
summer
and use them for the stuffing come November. To prepare for next
year's
get-together, purchase Thanksgiving-themed tableware and decorations
immediately following the holiday when these items are on sale.

(1) John Waggoner, "Consumers are Spending, but on Used Goods, Debt Payments,"
USA Today, May 18, 2009
(http://www.usatoday.com/money/economy/2009-05-18-consumers-spending-recession_N.htm).
(2) IRI. 2008. Competing in a transforming economy. Webinar, Dec. 12.
Information Resources Inc. Chicago, ILL. www.infores.com.
(3) GfK. 2009. RRUS 2009 Teleconference survey, January. GfK Custom Research
North America, New York, N.Y. www.gfkamerica.com.

Not only are families stretched for cash, but time is also a valuable
commodity, which is why Butterball is making expert advice more accessible
than ever before. From "turkey texts" to Twitter, the Butterball Turkey
Talk-Line experts will provide new money-saving ideas along with time-honored
turkey prep advice when and where cooks need it most, including:

-- New Ways to Connect: New this year, connect with other Thanksgiving
cooks on the Butterball Facebook page at www.Facebook.com/Butterball,
or
follow Butterball at www.Twitter.com/Butterball to get real-time
advice.
-- Turkey Texts: Text the word "TURKEY" to 36888 from your mobile phone
to
receive information at your fingertips on topics such as how much
turkey
to buy, thawing reminders, and cooking temperatures from October 15 -
November 30, 2009.

-- Butterball.com: Visit Butterball.com for expert turkey advice, great
offers and promotions, how-to videos, new recipes, leftover ideas and
cooking calculators. In addition, five popular lifestyle bloggers,
including Susan Wagner of www.FridayPlaydate.com and Chris Jordan of
www.NotesfromtheTrenches.com, will be posting their own ideas and
personal anecdotes on the new Butterball.com blog throughout November,
including special tips for first-time Thanksgiving cooks.

About the Butterball Turkey Talk-Line
One of the first national, toll-free consumer help lines, the original Turkey
Talk-Line staff of six home economists fielded questions from 11,000
turkey-troubled Americans during its first season in November 1981. On
Thanksgiving Day, the small group took hundreds of calls - with only a rolodex
of notes and their own knowledge to help them answer the nation's questions.
Today, professionally-trained turkey experts assist more than 100,000 callers
each year in the United States and Canada during the holiday season. With 50+
staff members, the Turkey Talk-Line has the resources to answer questions from
either English- or Spanish-speaking callers, as well as respond to questions
via e-mail.

About Butterball, LLC
Butterball, LLC offers consumers opportunities to celebrate traditional
holidays and every day meal occasions with the Butterball branded line of
products. As the most recognized name in turkey, the brand represents over 50
years of cherished memories with consumers worldwide. The retail, deli and
foodservice products are distributed throughout the United States and in over
20 countries. The tradition of providing quality great tasting products that
make meals something to celebrate every day has made the brand America's
Favorite.

Headquartered in Garner, N.C., Butterball is the largest producer of turkey
products in the United States. The company's three pronged approach to Doing
Business Right focuses on self-governance, sustainability and social
responsibility. The initiative plays a key role in providing internal
oversight for integrating values that are important to the company.

As the industry leader in quality and food safety, the company employs
numerous processes to ensure the health of flocks and implements recognized
prevention measures to exceed food safety standards in its six plants, located
in North Carolina, Colorado, Arkansas and Missouri. In addition, Butterball
has surpassed important workplace safety and health benchmarks set forth by
the Occupational Safety and Health Administration's Voluntary Production
Program, (VPP.)

For more information about Butterball, LLC, visit www.butterballcorp.com. For
more information on Butterball products, visit www.butterball.com. You can
also call 1-800 BUTTERBALL for answers to your most puzzling questions about
turkey preparation.

Contact:
Bridget O'Malley
Edelman
312-BB-MEDIA
(312-226-3342)
Bridget.Omalley@Edelman.com

SOURCE Butterball, LLC

Bridget O'Malley, +1-312-BB-MEDIA, Bridget.Omalley@Edelman.com, for
Butterball, LLC