Hip-Hop Artist Shwayze Will Keep the Crowd 'Buzzin'' With a New Years Eve Performance at Christian Audigier The Nightclub

Hip-Hop Artist Shwayze Will Keep the Crowd 'Buzzin'' With a New Years Eve
Performance at Christian Audigier The Nightclub

LAS VEGAS, Nov. 2 /PRNewswire/ -- Nightlife and entertainment leader PURE
Management Group (PMG) today announced that hip-hop artist Shwayze will
celebrate New Year's Eve with a very special performance for clubgoers at
Christian Audigier The Nightclub.

"We are thrilled to welcome Shwayze to Christian Audigier The Nightclub for
this very special occasion," said Michael Gilmartin, director of public
relations for PURE Management Group. "Shwayze's fun and eclectic music pairs
perfectly with the vibe of Christian Audigier and we look forward to an
unforgettable New Year's Eve celebration."

Tickets to this special event are available on Vegas.com starting Monday,
November 2, 2009. Ticket prices will begin at $50. For more information or to
purchase tickets, visit www.Vegas.com.

Born and raised in Malibu, California, Aaron Smith, better known as Shwayze,
was discovered by Whitestarr front man Cisco Adler when he jumped on stage
during one of Adler's performance at a local nightclub. Impressed by his
free-styling abilities, Adler coaxed Shwayze into quitting his job at a local
Starbucks and the duo immediately began making music together. Their first
single, "Buzzin'," and popular follow-up "Corona and Lime," both made their
marks on the U.S. Billboard Hot 100 and also became highly requested nightclub
anthems. Shwayze also gave viewers a look inside his fabulous life with the
2008 MTV reality series "Buzzin'" which he filmed with Cisco Adler. Shwayze's
new album, "Let it Beat," is set for release on November 8 and features the
hit single, "Get U Home," which premiered on iTunes in July.

PURE Management Group and famed fashion designer Christian Audigier teamed up
in 2008 to create the hottest and most fashionable new club on the strip.
Christian Audigier The Nightclub at Treasure Island pairs fashion industry
pioneer Christian Audigier's rock n' roll glam with PURE Management Group's
impeccable VIP service, creating one of the most unique and over-the-top
nightlife experiences in the country. Anchored by a black pebble stone bar,
Christian Audigier The Nightclub boasts vibrant red velvet walls, black glass
chandeliers and black crocodile embossed leather banquettes with the crown
jewel of the venue being a pair of massive jellyfish tanks. On any given night
the club features an eclectic mix of music from rock 'n' roll to progressive
house music, making it an appealing spot for all club-goers.

Over the past eight years, PMG has grown to become one of Las Vegas' top
nightlife companies and has built a reputation of excellence with the
undeniable success of its venues including Christian Audigier The Nightclub,
PURE Nightclub and LAX Nightclub. With the popularity of recent musical
performances at its venues including the B-52s, Daughtry and N.E.R.D., PMG
continues to expand its portfolio while providing the very best in nightlife
and entertainment to its patrons.

For more information on PMG and its venues, please visit www.purelv.com.

About PURE Management Group (PMG):
PURE Management Group is one of the country's top nightlife and restaurant
companies and has built a reputation of excellence with the undeniable success
of its venues. PURE Management Group consistently produces innovations in
style, environment and energy, setting the standard for nightlife and
restaurant venues for Las Vegas and beyond.

Properties under PURE Management Group include PURE Nightclub, the Pussycat
Dolls Lounge and Venus Pool Club at Caesars Palace, LAX Nightclub, Noir Bar
and Company Kitchen & Pub House inside Luxor Las Vegas, Christian Audigier The
Nightclub at Treasure Island, Dick's Last Resort at the Excalibur Hotel and
Casino, Coyote Ugly Las Vegas at New York-New York, all located in Las Vegas
and Aura Nightclub at Atlantis, Paradise Island, Bahamas.

SOURCE PURE Management Group

Michael Gilmartin of PMG, +1-702-212-8804, michael.gilmartin@purelv.com; or
Sharna Ettenberg, settenberg@bncpr.com, or Ashley Demoff, ademoff@bncpr.com,
both of BNC, +1-310-854-4800, for PMG