Video: Do You Want to Be a Black Friday VIP at Best Buy(R)?

Second Annual Best Buy Black Friday VIP Contest; Opportunity to Win a $1,000
Gift Card, Early Entry into the Store, Full VIP Treatment on the morning after
Thanksgiving

MINNEAPOLIS, Nov. 2 /PRNewswire/ -- Best Buy recognizes that Black Friday is
an exciting celebration for families across the country who get out early on
the day after Thanksgiving. Building on momentum from last year, the nation's
leading consumer electronics retailer is hosting its second annual online
essay contest searching for Black Friday VIP's across the country.

To view the Multimedia News Release, go to:
http://multivu.prnewswire.com/mnr/bestbuy/40352/

(Photo: http://www.newscom.com/cgi-bin/prnh/20091102/NY02933 )

Best Buy consumers in 25 cities are asked to share in 250 words or less what
they are most excited about this Black Friday. They can submit their stories
on www.bestbuyvipcontest.com from November 2, 2009 - November 20, 2009 with
one winner in each market notified by November 24, 2009.

"We received close to 13,000 inspiring, heart-warming and even humorous
entries from last year's Black Friday VIP contest," said Barry Judge,
executive vice president and CMO for Best Buy. "We know that many of our
customers have celebrated Black Friday for years and recognize the importance
of giving them the extra special VIP treatment they deserve. The Black VIP
contest allows us to celebrate with our customers on the most exciting day of
the year!"

Black Friday VIP Treatment for 25 Winners
One winner from each of the 25 eligible markets will win a $1,000 Best Buy
Gift Card and full VIP treatment including: a limousine ride to and from the
designated Best Buy store, special seating outside for the winner and three
special guests, and early admittance into the store at 4:30 a.m. Each winner
will also receive an Insignia® Digital Camcorder to document their experience.
No purchase necessary. For complete details and restrictions, see Official
Rules available on www.bestbuyvipcontest.com. Participating markets include:
Atlanta, Baltimore, Boston, Chicago, Cleveland, Dallas, Denver, Detroit,
Houston, Los Angeles, Miami, Minneapolis, New York, Orlando, Philadelphia,
Phoenix, Pittsburgh, Portland, Sacramento, San Diego, San Francisco, Seattle,
St. Louis, Tampa and Washington, DC.

In-Market Opportunities for Non Black Friday VIPs
Best Buy will also reward diehard Black Friday fans not selected as official
VIP's by offering additional unique prizes in the designated 25 stores listed
above. Customers could win the following:
-- Instant VIP: Mystery gift cards will be distributed to the first 50
people in line on Black Friday morning. The gift cards will range in
value from $5 to $25, with one gift card in each market valued at $100
-
creating an Instant VIP at checkout. No purchase necessary. For
complete
details and restrictions, see Official Rules available at
participating
stores.

-- Text To Win: Starting on Black Friday, Best Buy will also launch a
text
to win contest in which customers can text in their holiday survival
tip
for a chance to win a smart phone courtesy of Best Buy Mobile(TM)
every
day through December 19 or one of 25 $100 gift cards. No purchase
necessary. For complete details and restrictions, see Official Rules
available on www.bestbuy.com/mobile.

Media Opportunities on Black Friday
Black Friday presents an exciting morning for shoppers. Deal seekers often
line up hours and days in advance to get a shot at our hot doorbusters.
Employees take pride in providing an organized, exciting experience by helping
people waiting in line that morning with advice on shopping strategies and
gift buying tips. Media are invited to get footage of customers waiting in
line to shop speak with customers about their shopping lists and holiday
shopping traditions or interview Best Buy Blue Shirt(TM) employees about how
they prepare for 'the busiest shopping days of the year.' In addition, media
will have an opportunity to interview all of our VIP winners about the contest
and why they are excited about this holiday season.

MANAGER APPROVAL NEWS MEDIA POLICY
To facilitate reporters working on holiday stories, Best Buy implements a
"manager-approval" news media policy for U.S. based newspaper, TV and radio
reporters who want to visit U.S. Best Buy stores from Sunday, Nov. 1, 2009
through Saturday, January 2, 2010. This means local reporters who want to talk
to Best Buy Blue Shirt employees or Geek Squad Technicians may work directly
with store managers to secure approvals for shooting in-store interviews or
footage for news stories about the holiday season, without requesting approval
from the Best Buy corporate public relations department. Reporters must obtain
approval from a store manager prior to shooting in a store. The decision to
approve a request is up to the discretion of the individual manager. While we
try to accommodate every request, please understand that our stores are
extremely busy during the holiday season and our first priority is to serve
our customers. For more specific information on exciting events taking place
at a Best Buy near you, send inquiries to 612-292-NEWS (6397) or
newscenter@bestbuy.com.

About Best Buy Co., Inc.
With operations in the United States, Canada, Europe, China and Mexico, Best
Buy is a multinational retailer of technology and entertainment products and
services with a commitment to growth and innovation. The Best Buy family of
brands and partnerships collectively generates more than $45 billion in annual
revenue and includes brands such as Best Buy, Audiovisions, The Carphone
Warehouse, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video,
Napster, Pacific Sales, The Phone House, and Speakeasy. Approximately 155,000
employees apply their talents to help bring the benefits of these brands to
life for customers through retail locations, multiple call centers and Web
sites, in-home solutions, product delivery and activities in its communities.
Community partnership is central to the way business is done at Best Buy. In
fiscal 2009, Best Buy donated a combined $33.4 million to improve the vitality
of the communities where its employees and customers live and work. For more
information about Best Buy, visit www.bestbuy.com.

©2009 Best Buy. All Rights Reserved. BEST BUY, the BEST BUY logo, and the tag
design are trademarks of BBY Solutions, Inc.

SOURCE Best Buy

Erin Bix, Best Buy Corporate Public Relations, +1-612-291-7965; or Kristal
McKanders, MS&L, +1-404-870-6834