Pancreatic Cancer: Know it. Fight it. End it.

NOVEMBER IS NATIONAL PANCREATIC CANCER AWARENESS MONTH

EL SEGUNDO, Calif., Nov. 2 /PRNewswire/ -- In recognition of National
Pancreatic Cancer Awareness Month, the Pancreatic Cancer Action Network is
issuing a challenge to increase the number of people aware of the deadly
disease through an online interactive campaign "Pancreatic Cancer: Know it.
Fight it. End it."

Supporters can visit www.knowitfightitendit.org to play a match game to test
their knowledge of pancreatic cancer and get their family and friends involved
by forwarding the game. In addition to the game, the new website also informs
visitors about simple ways to raise awareness and take action in their
communities, and hear stories of hope and inspiration from survivors of this
disease.

"Our goal with this campaign is to increase the number of people who know
about this disease so they can help fight it and ultimately end it," stated
Julie Fleshman, president and CEO of the Pancreatic Cancer Action Network.
"Although pancreatic cancer is the fourth leading cause of cancer death in our
country, many American's do not realize the severity of this disease. We hope
this viral campaign will educate the public in a fun, unique way and bring new
community volunteers and advocates to the cause."

It is important now more than ever to get more American's involved in the
fight against pancreatic cancer because experts project the number of cases
will increase by 55 percent by 2030. Pancreatic cancer has the highest
mortality rate of all major cancers with a five year survival rate of just 5
percent. According to the American Cancer Society, in 2009, more than 42,000
people will be diagnosed with pancreatic cancer in the United States, and over
35,000 will die from the disease.

In addition to the Know it. Fight it. End it. campaign, the organization
encourages people to support National Pancreatic Cancer Awareness Month by
participating in the following activities:
-- Buy a limited edition My Tempur-Pedic Teddy Bear® - As part of the
Tempur-Pedic Hugs Back Campaign, net proceeds from the plush teddy
bear
will benefit the Pancreatic Cancer Action Network. The bear is filled
with the company's proprietary, pressure-relieving TEMPUR® material -
making it perfect for snuggling - and is co-branded with the
Pancreatic
Cancer Action Network logo. Bears can be purchased throughout the
holiday season at select bedding retailers, by calling 888-225-7560 or
online at http://www.tempurpedic.com/teddy_bear for $59 each.
-- Shop at Z Gallerie - In memory of Shirley Zeiden, mother of the
company's founders, Z Gallerie will donate a portion of in-store and
online sales from November 2nd through November 8th. Shop or find a
store near you at www.zgallerie.com.

-- Visit www.pancan.org - Find out ten different ways to easily make a
difference this November and throughout the year.

To learn more about the Pancreatic Cancer Action Network visit www.pancan.org.

About the Pancreatic Cancer Action Network
The Pancreatic Cancer Action Network is the only national organization
creating hope in a comprehensive way through research, patient support,
community outreach and advocacy for a cure. The organization raises money for
direct private funding of research--and advocates for more aggressive federal
research funding of medical breakthroughs in prevention, diagnosis and
treatment of pancreatic cancer.

The Pancreatic Cancer Action Network fills the void of information and options
by giving patients and caregivers reliable, personalized information they need
to make informed decisions. We create a sense of hope and community so no one
has to face pancreatic cancer alone. The organization helps support
individuals and communities all across the country to work together to raise
awareness and funds to find a cure for pancreatic cancer.

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Julie Fleshman
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=75525

SOURCE Pancreatic Cancer Action Network

Jennifer Reeves, Public Relations Manager of Pancreatic Cancer Action Network,
+1-310-321-6542, jreeves@pancan.org