Unicast Sponsors ad:tech New York and Hosts Workshop on Video Advertising

AUSTIN, TX, Nov 02 (MARKET WIRE) --
Unicast, a leader in online interactive rich media and video advertising
management and services solutions, today announced its upcoming workshop,
'It's All Digital, So Now What?,' at ad:tech New York on November 5th.
Moderated by Bryan Hjelm, VP of Marketing at Unicast, this panel features
Dan Berra, Unicast's VP of Business Intelligence, leaders from OMD and
Operative as well as an industry expert from Baruch College. Together,
these professionals will discuss the future of ad operations and digital
video content.

"As consumer habits and viewing expectations become more sophisticated
we're being pushed into a merged space of digital advertising," explains
Bryan Hjelm, VP of Marketing, Unicast. "Unicast recognizes this rapidly
changing market in video advertising and we're proactively broaching the
topic with industry leaders to prepare, and embrace this shift. Our future
in advertising relies on being a leader in the space and guiding marketing
and advertising segments to the best of breed technologies and
implementations available to them."

As we move fully into the era of digital television marketers and agencies
are approaching a needed shift towards a truly unified solution to manage
their video-based advertising campaigns. This convergence of the planning,
operations and reporting functions for video across traditional and online
disciplines is needed, but will it be embraced? This session brings
together experts in marketing, technology and advertising to discuss the
future of advertising operations and how digital video content will drive
the advertising industry to challenge legacy perceptions, workflows and
staffing models.

In this presentation, the panelists will review:

-- Current trends in online video advertising
-- The future of video advertising for marketers, technologists and
agency executives
-- The impending shift to one integrated and cohesive platform for
advertising content
-- Consumer expectations and trend data to support this impending shift

Who:
Panelists:
Dan Berra, VP, Business Intelligence, Unicast
Amy Stettler, Global Media Director, OMD
Amy Auerbach, Media and Marketing Consultant, Professor Online Media,
Baruch College
Mike Leo, CEO and President, Operative

Moderator:
Bryan Hjelm, VP of Marketing, Unicast

When:
Thursday, November 05, 2009
11:00am ET

Where:
ad:tech New York
Jacob K. Javits Center New York
655 West 34th Street
New York, New York 10001
http://www.ad-tech.com/ny/session_detail.asp?refad=1&session=1169

Attendees are invited to drop off their business card on the way in
to be in with a chance to win a Flip video MinioHD camera.

About Unicast

Unicast has been providing state-of-the-art rich media solutions for
publishers, agencies and advertisers since 1998. Integrating creative
support with campaign management and detailed analytics, Unicast
technologies empower customers to manage the complex process of deploying
online advertising campaigns. Unicast is a proud member of the DG
FastChannel (NASDAQ: DGIT) family of companies -- a multichannel
distribution network of thousands of advertisers and media publishers
worldwide. Today, our solutions are leveraged globally by some of the
world's most esteemed brands, including AOL, Fox Interactive Media, MSN,
MindShare, NBC Universal, ABC, CBS, and Initiative Media. For more
information visit www.unicast.com

About DG FastChannel

DG FastChannel (NASDAQ: DGIT) provides innovative, technology-based
solutions to help advertisers and agencies work faster, smarter and more
competitively. DG FastChannel delivers the standard in digital media
services to the advertising, broadcast and publishing industries. Through
its Unicast and Springbox operating units, DG FastChannel is a leading
Internet marketing technology company providing state-of-the-art rich
media solutions for publishers, agencies and advertisers. Integrating
creative support with campaign management and detailed analytics.

The Company utilizes satellite and Internet transmission technologies and
has deployed a suite of digital media intelligence and asset management
tools designed specifically for the advertising industry, including
creative and production resources, and digital asset management. More than
5,000 advertisers and agencies employ the Company's workflow toolsets. The
Company has an online media distribution network of over 26,000 radio,
television, cable, network, print and Web publishing destinations. For
more information visit www.dgfastchannel.com.

Media Contact
Jennifer Olson
Atomic PR, Los Angeles
P: 310-689-7580
E: Email Contact

Unicast Contact
Bryan Hjelm
VP of Marketing
Unicast
P: 512-469-5900

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