The Hoffman Agency Expands Productized Gift Guide Service and Introduces 'Hoffman Labs'

The Hoffman Agency Expands Productized Gift Guide Service and Introduces
'Hoffman Labs'
Offerings Help Consumer Electronics Companies Maximize Reach And Drive Sales
Through Product Reviews and Holiday Media Coverage

SAN JOSE, Calif., Nov. 2 /PRNewswire/ -- Public relations firm The Hoffman
Agency (www.hoffman.com) today announced the company is expanding its
productized gift guide service in conjunction with the newly developed
in-house product reviews lab, Hoffman Labs (or "HA Labs").

Gift guides, also known as product roundups or product reviews, appear across
newspapers, lifestyle magazines, trade publications, TV shows, radio shows and
online outlets each year. Gift guide placements featured in lifestyle
publications like O, The Oprah Magazine and PARADE, trade magazines like
LAPTOP and Network World, and TV shows like "The Ellen DeGeneres Show" can
drive revenue for a company by providing maximum exposure for a product during
the important holiday buying season.

To ensure maximum exposure for its clients in end-of-year holiday gift guides,
The Hoffman Agency taps into its extensive media contacts database of editors
at a mix of print, online and broadcast outlets. The Hoffman Agency has
designed and executed successful gift guide programs for clients like
Plantronics, Sony and Altec Lansing, among other consumer electronics and
technology companies.

The newly introduced HA Labs provides an excellent and controlled environment
to test clients' products before they are shipped to technology reviewers for
stand-alone reviews or reviews to determine eligibility for gift guide
inclusion. Having access to such a lab allows The Hoffman Agency to gain
insight into how the product will likely rank compared with the competition
and ensures every product is in working order when it leaves the lab.

"We have found that gift guides are a tangible way to contribute to our
clients' bottom line - especially around the holidays when purchasing of
digital devices and gadgets is so high," said Lou Hoffman, CEO of The Hoffman
Agency.

The cost of the service ranges between $10,000 and $30,000, depending on the
number of placements. Additionally, The Hoffman Agency offers gift guide
program services throughout the year for all major holidays, including
Valentine's Day, Mother's Day, Father's Day, graduation and more.

Editorial Contact:

Susan Baldwin
The Hoffman Agency
(408) 483-0699
sbaldwin@hoffman.com

SOURCE Hoffman Agency

Susan Baldwin of The Hoffman Agency, +1-408-483-0699, sbaldwin@hoffman.com