Clorox Announces Plans to Begin Transitioning U.S. Operations to High-Strength Bleach

OAKLAND, CA, Nov 02 (MARKET WIRE) --
The Clorox Company (NYSE: CLX) today announced that it plans to begin
modifying manufacturing processes in its U.S. bleach operations. The
initiative calls for Clorox to begin transitioning from chlorine to
high-strength bleach as a raw material for making its namesake bleach.

"This decision was driven by our commitment to strengthen our operations
and add another layer of security," said Chairman and CEO Don Knauss.

Clorox will start with its Fairfield, Calif., plant. The company expects
to complete the transition there within six months, followed by a phased,
multiyear transition for six additional plants.

"This process requires significant expertise, training, and changes in
infrastructure and equipment," Knauss said. "Our plant-by-plant approach
will also enable us to apply what we learn along the way, ensure supply
availability, minimize business disruptions and help make sure the
transition is undertaken in the most effective manner possible."

"Clorox leads our industry in safety and security," Knauss said. "Our
bleach plant employees are experts at handling chlorine, and we're proud
of the fact that we've used it responsibly for our entire 96-year history.
Even so, we're pleased to begin implementing this process change to make
our products using high-strength bleach."

The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer
products with fiscal year 2009 revenues of $5.5 billion. Clorox markets
some of consumers' most trusted and recognized brand names, including its
namesake bleach and cleaning products, Green Works(R) natural cleaners,
Armor All(R) and STP(R) auto-care products, Fresh Step(R) and Scoop
Away(R) cat litter, Kingsford(R) charcoal, Hidden Valley(R) and K C
Masterpiece(R) dressings and sauces, Brita(R) water-filtration systems,
Glad(R) bags, wraps and containers, and Burt's Bees(R) natural personal
care products. With approximately 8,300 employees worldwide, the company
manufactures products in more than two dozen countries and markets them
in more than 100 countries. Clorox is committed to making a positive
difference in the communities where its employees work and live. Founded
in 1980, The Clorox Company Foundation has awarded cash grants totaling
more than $77 million to nonprofit organizations, schools and colleges.
In fiscal 2009 alone, the foundation awarded $3.6 million in cash grants,
and Clorox made product donations valued at $7.8 million. For more
information about Clorox, visit www.TheCloroxCompany.com.

Forward-looking statements

This press release contains forward-looking statements, including
statements relating to completion and effectiveness of modifying bleach
manufacturing processes in U.S. Bleach operations, ensuring supply
availability, minimizing business disruption, strengthening operations,
reducing potential supply chain constraints, complexity and risks,
increasing security, the company's costs, including volatility and
increases in raw materials costs such as high-strength bleach, the
financial condition of our suppliers; risks related to the handling and/or
transportation of hazardous substances, including but not limited to
chlorine; and the ability of the company to successfully manage legal and
regulatory matters. These forward-looking statements are subject to risks
and uncertainties that could cause actual results to differ materially
from those set forth herein, including the risks and uncertainties
discussed under the caption "Risk Factors" and elsewhere in Clorox's Form
10-K or Form 10-Q most recently filed with the Securities and Exchange
Commission. These forward-looking statements speak only as of the date
hereof and investors are cautioned not to place undue reliance on any
such statements. Clorox disclaims any intent or obligation to update
these forward-looking statements.

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